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Top 10 Web Hosting Trends

Posted in Trends

Top 10 hosting trends

Top 10 web hosting trends

If you’re just starting out in the world of the Internet and the world-wide-web, welcome to the fastest growing, most competitive and most exciting marketplace in the history of buying and selling. By definition, web hosting is a type of service that gives individuals and organizations the opportunity to make their own web site accessible via the world wide web. So, if you want to setup a web site on the Internet, you will need a web host. But after a quick search in google, you will see that making the choice as to which type of web hosting you will need for your web site is no easy task.

Spend a little time searching the web and you’ll find a gazillion web hosting providers, review sites, data centers, collocation facilities, and even a company that offers domain name registration by a hunter of African elephants. They make it sound easy to build a profitable web business, but wake-up-call time: building a profitable, web-based business takes hard work, long hours and, most importantly, careful planning and selection of the right vendors. Sure, your neighbor brags about the dough she’s raking in on her maintenance-free web site, or your brother-in-law just bought a fancy car on his PPC earnings. People do earn money on the web, but it isn’t luck or good karma. It’s planning for success and if you’re just starting to think about taking the digital dive in to the world of the Internet, consider these questions and, oh yeah, develop the answers before you spend a penny on your vision.

Top 10 web hosting trends:

Green web hosting - Green or Eco-friendly web site hosting is a contemporary addition to the field of web hosting that involves a given web hosting company attempting to prove that they do not have negative impacts on the environment. Many webmasters are moving their web sites to a green web hosting provider not only to reduce their carbon footprint, but also to prove to their visitors that their company values the environment and is respectful to it.
Cloud hosting - Cloud computing provides on-demand resources via a computer network and offers computation, software, data access, and storage services that do not require end-user knowledge of the physical location and configuration of the system that delivers the services. Parallels to this concept can be drawn with the electricity grid, where end-users consume power without needing to understand the component devices or infrastructure required to provide the service.
VPS hosting - VPS hosting or Virtual Private Server hosting refers to a virtual machine for use exclusively by an individual customer of the service. A virtual machine is a completely independent and isolated operating system installation within a normal operating system. VPS hosting allows customers who need a dedicated machine and root access but are not yet ready to pay the large investment required for a dedicated machine.
Carbon neutral hosting - Carbon neutral hosting refers to a web hosting service that has a net zero carbon footprint and allows webmasters the opportunity to achieve net zero carbon emissions resulting from the web hosting of their online pages.
Wind powered hosting - Wind powered web hosting refers to web hosting services that use wind energy from wind turbines, for example, converted into electricity.
Solar powered web hosting - Solar powered web hosting refers to web hosting that is powered by radiant light and heat from the sun as opposed to traditional electricity.
Joomla hosting - Joomla is an increasingly popular open-source content management system for publishing content on the world wide web. Joomla easily integrates with themes and extensions that are available from third-party sources that make designing and developing a sophisticated yet aesthetically pleasing web site simple. There are numerous commercial extensions available from the official Joomla! Extension Directory and quite a bit more available from other sources. Many web hosting providers offer the installation of Joomla on their hosting accounts for no additional charge, but be fore-warned that not many web hosts have adequate experience needed in order to provide support to clients who are developing their site with Joomla.
Wordpress hosting - Wordpress is an open-source blogging tool that is used by nearly thirteen percent of all web sites on the Internet. It is an easy to learn and use tool that makes setting up a web site simple due to its plug-in architecture and template system.
Drupal hosting - Drupal is an open-source content management system that provides web developers the tools needed to customize Drupal's behavior and appearance. Drupal offers a futuristic programming interface for developers, and no programming skills are required for basic web site installation and administration, but it is more complex than Joomla and Wordpress. Drupal powers nearly two percent of all web sites on the Internet. Drupal offers modules, themes, and associated configuration settings that prepare Drupal for custom operation for sophisticated web developers.
Reseller hosting - Reseller hosting refers to a web host that has purchased web hosting services with the intention of reselling them. Because of the multitude of resellers in the web hosting industry, it has become more difficult to differentiate a reseller from a web hosting provider that has their own dedicated servers. Reseller hosting has become increasingly popular as a means to generate income for web design firms.

Choosing a new web host for a redesign project

Many companies are re-designing their web site to remain competitive, to simplify the navigation and provide visitors with a more user-friendly experience. By redesigning a web site, companies have the opportunity to remain more competitive and stay current with new technology. And by offering a better web site – voila – simpler navigation, simpler search for a specific item may lead to increased sales or leads. Yep, even the most successful sites are constantly revising their look, the organization and the ease-of-use for site visitors.

Web site redesign tips

Your web site navigation should be simple, straightforward and 100% functional. Labels should be clearly understood by any site visitor. Assume no knowledge on the part of the people who visit your on-line business site. They may not have any knowledge of your business and you have only a few seconds to engage a visitor and create interest in your brand before the visitor can hit the back button and exit your site.

When designing your site, place yourself in the position of the first-time visitor and configure your site for that prospect. Hey, if it worked for Jeff Bezos (Amazon’s founder)…it should work for you.

Choosing a web hosting provider

When making this important decision, ask a lot of questions of your web host or prospective web host. Do you employ Energy Star equipment? Do you use power from carbon-neutral sources? How is the office powered? How are the servers cooled? How is old, outdated equipment disposed of? If you don’t like the answers you get, you won’t like working with that web host.

Further, a truly contemporary hosting service wants YOUR site visitors to recognize your commitment to a cleaner planet today and in the future so most offer an emblem you can display on your web site – an emblem that proudly proclaims that your site is hosted by a green corporate culture…a corporate culture that becomes YOUR corporate culture.

So go green and tell prospects all about yourself. It’s the future of web hosting today. It’s the future of our planet. Today.

Top 10 Green Business Trends

Posted in Trends

Top Ten Green Business Trends

Website Hosting Trends

As the owner of a web-based company, small, medium or large, your web site uses the same rules of engagement that brick-and-mortar companies use to woo their prospective clients — at least in the beginning. But as a web-based business owner, in order to grow your business and build your brand, you must make smarter decisions that lead to your web-based business and your brand — soaring to the next level. These decisions include not only traditional marketing, but also the inclusion of web-based marketing, search engine optimization, social media marketing, and brand marketing. One of the most important steps of the courtship of prospective clients is the realization that green technology is no longer a stereotype for hippies, but it is more mainstream and even expected of companies as a responsible decision.

Following some simple “rules of engagement”, to make visitors to your web site fall in love with you, your brand needs to show that it is is responsible, caring, and trustworthy. What worked in the early days of the world-wide-web do not necessarily work today. Customers are smarter and expect more from a brand, and that includes environmentally-friendly practices. Or as a computer-savvy tech guru said, “Here’s how to pitch woo to the world wide web.”

Top Ten Tips for Using Green Technology to Build a Brand:

Green web hosting— Reduce your carbon footprint and demonstrate your company's responsibility by choosing a green web hosting provider.
Environmentally friendly packaging — Whether you are shopping for a new computer for your office or home, by choosing a vendor that utilizes green, environmentally-friendly products you are displaying a level of responsibility and commitment to the environment. Dell Computer, for example, recently announced that it will ship two of its net books in packaging made from processed bamboo, a renewable source of material. Dell's bamboo packaging campaign has created quite a stir. Bamboo is an attractive source for packaging because it is strong and sturdy, even when it is still small and undeveloped. As the bamboo plant grows larger, it becomes an amazing material source that can withstand incredibly high tolerances and abuse – making it totally perfect for just about any kind packaging application. If your company is considering placing an order with Dell, be sure that your product will be shipped in their Bamboo packaging, because some of their computers are not.
Toxic-free products — Apple computer announced in its environmental report update that it is stepping up efforts to reduce toxic materials in its computers and consumer electronic devices. A company-wide goal is to lower emissions and a whole lot of other key elements to green products, eliminating toxic materials. Apple's aluminum-clad MacBook, for example, boasts an energy efficiency between 86.6% and 87.5.. Passionate and valid points exist for both PC or Mac purchases, but it ultimately boils down to your personal tastes, business needs, and budget. Both vendors are working feverishly to pitch their green efforts.
Turn off equipment when not in use — This sounds simple, but many companies do not turn off their equipment when they are not in use. It is a easy way to reduce energy consumption by 25%. And by also turning off equipment at the end of the business day, an additional 50% of energy consumption can be saved.
Use paper with maximum recycled content — When shopping for office paper for printers or even printing cards for a mail out advertising campaign, choose paper that has maximum recycled content. Encourage communications by email, and read email messages onscreen to determine whether it's necessary to print them. By cutting down on printing, and if printing is absolutely necessary - choosing recycled paper is not only good for the environment but good for your business's bottom line because conserving resources and cutting down on waste saves money.
Telecommuting to reduce greenhouse gases — VOIP phone providers offer smart tools that allow employees to telecommute, which saves employees money and provides businesses with happier, more efficient employees. Telecommuting and the use of virtual offices are evolving into a popular environmentally friendly option for companies.
Fuel efficient cars — Many businesses are opting for electric cars or hybrids when making purchases for company vehicles.
Green products and services in the local community — The further supplies or service providers have to travel, the more energy will be used to get them to you. By shopping locally, companies can not only save on shipping expenses, but they are able to support the local economy.
Compact fluorescent lights — ENERGY STAR qualified CFLs are the most energy efficient. They undergo a rigorous certification process to ensure that they are high-quality, energy-efficient products.
Spread the “green” word. After a solid commitment by your company, spread the word. Boast to your clients and potential customers. Share your eco-friendly achievements with friends, families and neighbors. Encourage them to share your accomplishments with others. The trend toward green, environmentally-friendly business practices has increased, and for good reasons. Consumers appreciate a company's green efforts and take notice.

One thing to note first off, however, is that “green” can mean a variety of things, and it’s common to find “green” elements in many offices today. The final standard of green goes all the way down to the corporate mission. A truly green company is green from the inside out.

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