Converting Website Prospects into Sales
Using your Website to Improve Conversion Rates
How do social media and marketing integrate into persuading website prospects into customers? If you are a business owner, this article will help you to learn what tips and tools will help you to save time, increase conversions and guide website visitors to your most desirable action.
Twitter iPhone App to Help Business Owners
Keep a close eye on your Twitter page. For most business owners, this can be a time consuming action. A time-saving tip is to use TweetBot, a Twitter App that will change your way of thinking about Twitter Apps. It allows you to do everything you ordinarily do with other Twitter Apps, but the unique feature about this App is that it allows you to filter out tweets (noise). By filtering through tweets, you can filter out RT (re-tweets), "via", and other custom filters to "do not display" so that you can focus on the tweets that really matter in your Twitter stream such as people that are complaining, people that are trying to ask a question or even those people that just want to say "hey". The App costs less than ten dollars. You can download it from the iPhone App store.
Closing the Sale through Persuasion and Psychology
Word choices and choosing the right kind of words can guide people down a certain path. The difference between the almost-right word and the right word are a large matter, when it comes to marketing that can make sales versus repel sales.
Three words repel people from closing a sale include these words:
- hard-to-understand words
People have a short attention span online, so if you use the above words, you can actually de-rail a sale and cause the visitor to leave your website, never to return. Instead, use words like "share insight". This is only part of the story, there are words that can turn random visitors into sales.
How to Find the Words that are Right for your Audience
Mine customer support requests, mine customer comments, and mine customer tweets. Encourage people to reply to your blog posts and ask them to describe their problems and questions that you can help by addressing or answering. There is no one word that is right for everyone, but you need to go through your customer data to find a trend and discover which words are positive for your business.
Examples of words that encourage people to buy:
Psychology and Social Media Marketing
There are always new tools that are a big hit and up-and-coming. What these tools all have in common is that people need to use them. The connection is that no matter what you doing, if the tools change, people do not change. So if you understand the people that are visiting your website, you can mix-and-match tools to match your audience.
In the end, people are people are people. Your customers are not different than my customers. They essentially have the same needs and similar interests. As a business owner, it is advantageous to your business to learn about the people that visit your website or blog. Find out what your customers want; find out their needs and desires and provide those answer to them.
Most people think that blogging and content marketing is about being in people's faces and in-boxes all the time. Some bloggers create as much content as possible which is great for search engines, but if your goal with your articles is to implement your advise and those people get results from your advise, you build loyalty. If you update your website or blog multiple times every week, you can not really expect people to implement your strategies every week because people are just too busy. So, by limiting your posts to only the articles that you feel are of the absolute highest quality, you create content that is memorable. When you create content, refrain from creating list posts such as "Top 10 Tips". Bloggers usually write articles using "tips" and because this is such a common blogging strategy, it can become ineffective. A better strategy that we have discovered is to provide one single action or one single tip and then walk your website visitors through implementing that one, single tip. The reader will often get excited and follow through with your advise in order to achieve the goal of your article.
Release at least one podcast episode per month. Bring new talent into the world of your industry by interviewing people for your podcasts that are unconventional in your industry. Get those people to divulge research from studies, then break them down into tips for your readers. Bring in new blood and introduce your listeners to new names.
How Should Marketers Look at and Learn from their Competitors?
Why should someone study their competition in the first place? There is a fine line between copying your competition and innovating from your competition. See what is working for your competition and figure out how you can either make it better or make it irrelevant. If you see your competition is buying ads on Facebook, for example, don't copy those ads, but rather figure out if you should do the same or realize that you might want to buy ads on LinkedIn instead. Figure out what they are doing and make it better.
Many blog owners are realizing video content can propel their business. Some videos are under-produced, however, and although the content may be good, the video might be overlooked because of poor-production. You can do the same with your great content, but instead of making the same under-produced videos, consider hiring an accomplished producer and generate videos that are professionally produced, which will make your videos stand out from your competition and possibly go viral.
Internet Marketing Space and Bloggers
Podcasts are a marketing strategy of online businesses which are generating high-level leads. Look outside the window, innovate and inspire to growth. Production value of videos and podcasts are a smart investment that set your site apart from your competitors.
Email Marketing Lists
Getting permission to communicate with people is important to growing your business. First of all, getting a person to change from a passive observer into a person that receives your email marketing is important. Convert traffic into subscribers by including opt-in pages or pop-in forms on many locations within your website to encourage people to sign up for your email marketing list.
Promote your Website or Blog instead of Social Media Pages
Always promote your website rather than your Facebook page or Twitter page. The ultimate destination should always be your website instead of your social media pages.
Toot your Own Horn
Provide an heir or creditability to visitors by providing logos of which sites that are quoting your content or linking to your content. These are signals that symbolize credibility. Subscriber numbers are another example of tooting your own horn and building credibility to your website.
What your Audience Remembers and Shares
Your audience will remember your videos more than they will your text blog content. "Click-to-Tweet" quotes are important because regular share images on your website are so common people get blind to them and often overlook to them. Instead of having simple tweet button, find a significant quote from your blog posts from the article or video and put it in a "call out box" with a link that says "click to tweet". When people click that link, it opens out their Twtitter page with that quote re-populated and provides a link back to your site. People like to tweet posts and this will increase visibility to your website or blog.
It is not very hard to use Twitter tweet buttons. If you go to any search engine, and click "twitter tweet buttons" you can pre-populate any text into a tweet with a single URL so that when people click on it, the link will show up in Twitter. This makes it easy for people to tweet your content. The keyword is "easy" and by making it convenient, you can increase visibility to your website, and convert prospects into sales.