Being associated with something positive is probably the easiest way to get good publicity. Without having to do much, you get to enjoy the image of being good and concerned with a global issue. When it comes to environment, you should make sure that you are not a part of the problem and are in fact a part of the solution to the problem. It is possible to be a part of the solution if you choose something such as a green web hosting service. It might seem rather small and insignificant, but it does count.

It is all these small steps which will ultimately count in the end. The costs are also quite less to go green. With the government actively promoting green concepts, you too can go ahead and support the cause. In fact, you might even be able to claim back some tax amount if you can show that you are in fact working towards helping the environment.  Be sure to check with your tax accountant or attorney prior to doing so, however.  Many green hosting companies like to share the cost benefits with their customers as well. Hence, it is a win-win solution. There are few compromises, if any, that you will have to make in order to go green, but these are usually insignificant.