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Website Hosting Industry Going Green

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Web Hosting is Not the Only Industry Going Green

The Surge in Clean, Green Energy

The renewable energy sector is a progressive community, and it’s growth among forward-thinking industries and countries is admirable. The web hosting industry, for example, has the distinct honor of taking a strong role in the reduction of CO2 emissions by placing considerable pressure on data centers to be more energy efficient. Although many web hosts have not yet accepted this model, webmasters and business owners worldwide have. Business owners are moving their websites to green hosting providers in large numbers.

Data centers second only to the airline industry in CO2 emissions.

A study by Mckinsey & Co. predicted that data centers all surpass the airline industry as the largest source of CO2 emissions by 2020 and called for data centers to double their energy efficiency by 2012. Although many data centers have not yet gone green, there are a few progressive, forward-thinking data centers that already have green woven into their corporate culture.

Data center industry going green and moving toward energy efficiency.

Although many green data center projects are still on the drawing board, the plans are in the works for more and more data centers to be built that utilize energy efficiency and renewable energy. Many green data center projects have yet to break ground, but there are a few progressive thinking companies that already have green web hosting data centers in operation.

Airline industry recognizes the importance of more efficiency.

Amid rising concern about aviation pollution, British Airways introduced a “CO2 emission calculator” on its website, letting passengers pay to offset the carbon dioxide generated by their flights. Continental Airlines has gone furthest among the major airline carries to green their operations. Besides spending more than $16 billion over the past ten years to replace its fleet with more efficient aircraft, it installed fuel-saving winglets that reduce emissions by up to 5% on most of its Boeing 737s and 757s, and reduced the nitrogen oxide output from ground equipment at its Houston hub by over 75% since 2000.

Banking industry and climate-change investments.

In 2005 when Goldman Sachs became a pioneer among companies adopting environmental policies, critics said chief executive Hank Paulson was imposing his green ethos. Wrong. The bank has become even more planet-friendly since Paulson left. Why? Because it is doing lots of green business.

Goldman’s investment of $1.5 billion in cellulosic ethanol, wind and solar have paid off. Texas Pacific and Kohlberg Kravis Roberts turned to Goldman, which had built bridges to environmental groups, as they prepared a bid for Texas energy company TXU.

Countries are going green and increase renewable energy use.

After the Fukushima nuclear disaster, Japan opted to shut down all of its nuclear power stations and Germany followed suit after considerable public pressure. This seems to have paved the way for greater investment in solar and wind energy projects across the globe.

Germany emerging as a leader in renewable energy.

Germany has always been a leader in renewable energy, but if they want to replace nuclear power with something less damaging, then they will have to embrace wind power. A study from industry group Bundesverband WindEnergie suggests that the country will have to give 2% of the its land mass to wind farms in order to substitute nuclear power. By using 2% of Germany’s landmass, the country would be able to provide as much as 65% of the demand for electricity in the country. If they wanted to increase this, they could always construct additional offshore wind farms, which are proven to be more reliable than land-based ones.

High tech is falling all over itself to go green.

To meet the demands of business owners and corporations that seek green IT partners, many vendors have promised to move their top suppliers to eco-friendly firms. Hewlett-Packard, for example, has done the most to mitigate the wave of companies moving toward green IT firms. HP owns massive e-waste recycling plants and has promised to cut energy consumption by 20 percent.

Companies are battling for competitive advantage by going green.

So how did green hosting become so influential for companies looking for a distinct advantage? In competitive industries, companies are trying to set the standard for detailed environmental accountability and one way to do this is to choose a green web hosting provider.

Traditional website hosting becoming obsolete.

Businesses can make a profit without losing their soul and customers are looking for progressive companies that demonstrate their environmental conscience by choosing a green hosting provider for their website. The Internet community is impressed to see how involved in sustainability their web hosting partners are. Webmasters are tremendously knowledgeable and want to do the right thing.

Green hosting is inside the movement that is bringing common sense back to the web hosting industry.

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