How to Start a Platform
How to start a platform that others will love with secrets from industry insiders and web hosting tools to save time and establish an audience of well-connected people in your industry.
What is content marketing?
1. Experiment on someone else’s platform.
Connect with marketing officers through LinkedIn. Go through your database and look for people who you know, specifically people who are in charge of marketing. Reach out to those people and ask if you can write for their blog. Look for a blog that reaches your specific target audience. Approach their marketing person and ask if they will be willing to let you write for their blog. Keep close contact with their content manager. Write about something that is popular. Put on your journalistic hat. Reach out to the people who are the experts in the industry of which you are writing. Ask, “What is your best tip on…” You will get back enormous insight from many people. If you work hard, your article will take off and be published, not only on the guest blog with whom you have an arrangement, but your article might open additional opportunities down the road. In the world of writing and marketing, citizen journalism is on the rise. Business owners are becoming writers to be successful but not because the person who wrote the article is a journalist, but rather because the writer reached out to a lot of people. Specifically, reach out to those who are experts in your field and gather insight from many different people who later, will most likely help share the article because their names were listed in the article. Another benefit of publishing content on someone else’s platform in this journalistic approach is that you get a chance to “test” whether the topic is going to resonate with an already established audience that may be similar with the audience that you are trying to build. It is a gift to those people that you profile in the article. Be careful that who you mention in the article actually adds value to the article, rather than mentioning people for the sake of mentioning people.
- Experimenting gives you the opportunity to find out if your content is going to be popular before you decide to invest in a new platform with that type of content or start impregnating that content into your existing platform. It helps you to reduce the risk because you can try something to a known, established audience.
- Almost anyone is approachable for a journalistic opportunity. When you are writing for a known platform that is large in your industry, you can leverage that relationship to connect with people and get additional valuable contacts.
- You are setting the stage for something big, if it is done right.
2. Collect intelligence on the marketplace and produce a report.
Get your head around the actual challenges that are required in your industry. Establish yourself as a thought leader in your industry. The response from your collection of intelligence can result in landing you major speaking gigs and establish valuable connections and intelligence. Collect data from others. It is basically a way to ask well connected people in your industry a survey. The outcome can be a very rich collection of data gathered by reaching out to popular people that are well established.
- Make sure there is a value of every person that participates.
- Let your survey and the momentum of its power do the work for you. the data will eliminate your hunches and confirm them or show you where you should be focusing.
- Start developing content that you know people want based on the data you collected from your surveys.
3. Build relationships early.
Reach out to important people in the industry and ask their advise. Ask these people to introduce you to people who are in your industry. These people can be instrumental in the release of your new brand or blog. Take the time to interview experts in your field. Purchase or borrow your very own high-quality camera, interview the experts, and meet with them. When meeting with experts, setup your camera and interview them. Afterwards, take your new connection to the bar and offer to buy them a beer or a coffee. The connection you make can establish a long-term relationship with someone whom can help you in your platform. By getting to know the person “in person”, these experiences can result in life-long relationships. Physically connect with those people. Give them a gift without expecting anything in return. Know what these people want most. Give them what they want. It is a relationship building process. It takes time to build strong relationships, so start working early to build relationships. Invest in the success of other people. “How can I help you?” is a valuable gesture that is well received when it is said with genuine intent.
4. Go to where people congregate.
If you think about a well in the olden days, the well is where everyone goes. It is a gathering place. Go to the conferences where everyone gathers. While you are there, take your camera and interview people that are there to speak or be on panels. There are certain people that have agreed to go onto stage to release their product or service. Wander around with a microphone that has a visible flag or label with your logo and ask to interview people. Be prepared and have a note card with questions that are well thought out and relevant. Interviews take relationships to an entirely new level. You are not only building great relationships but you are also building incredible content. The end result is that people come to your blog after seeing your interviews, and those people will want to be interviewed as well.
- You don’t need to work hard to find people, just find the right events and attend them.
- Doing this is very efficient because you can walk away from a conference with ten or fifteen interviews in a short period of time.
5. Award others and showcase their skills.
All people are interested in one of three things:
- Access to great information,
- Access to great people,
- They want to be recognized.
Recognition is one of the best rewards that you can give a person. Contests are a good way to do this. Ask your readers, for example, to nominate their favorite blog. Give your audience the opportunity to nominate one and only one. Then, gather and calculate that data to determine a winner based on your statistics. Recognize the winner, but also recognize the runner-up, and the third, forth, and even the fifth in line. It is nice to be recognized and people really appreciate recognition.
Web hosting tools growing a business with content involves many things such as encouraging people to vote and a rewards process. You will get attention from successful people in your space. You can build relationships with people who emerge as a result of the nomination process.
Reveal the best in a category. People love to be recognized, even if it means sending them away from your own website. It can lead to incredible relationships down the road. If you want to grow with content and you want to know how to start a respectable platform, these tips will help you to learn how to use content that resonates with people.
Leverage the right tools.
Not only do quality web hosting providers offer popular scripts such as WordPress, Joomla, and Drupal, they also provide hundreds of incredible scripts from various categories such as blogs, galleries, calendars, social networking, e-commerce, and polls. With these tools, you can fulfill each tip listed and work with content in a more effective way to build your platform. With these five steps and your web hosting tools, you are in possession of everything you need to build a successful platform.