Table of Contents
- 1 Build a Website and Grow your online business
- 1.1 Build a website that will build your business
Build a Website and Grow your online business
There are close to 130 million web sites on line at the moment and every day, 6,000 new web sites launch. This means that new entrepreneurs by the thousands are created daily. The world wide web is a great way to take control of your professional life (you’re the boss). It’s also a great place to add a few bucks to your household income each month while you keep your day job. Build a website to grow your business. Tips the scales of success in your favor!
So how do you as an Internet entrepreneur build a web site that will grow your business, instead of simply complement it? The best way for your business to stand out is not through an outlandish web site, but through a value concept that differentiates you from your competitors and appeals strongly to a well-defined target market. There are some things you can and should do to improve your chances for web-based business success.
Build a website that will build your business
Here are a few tips that will tip the scales of success in your favor.
1. Make your company unique.
Think about what unique offerings make your company successful. Do you have personalized service that makes life easier for your corporate clients?
2. Define your niche, then design your web site to appeal to that niche.
Define your niche and then design your web site to maximize your appeal to that niche, making sure that your marketing goals emphasize your company’s strengths.
What about your website business needs? Website hosting firms that are professional, experienced and low-cost are not easy to find.
3. Incorporate recent web trends into your web site.
Some trends come and go. Others rise to become an excepted norm. Remember blogging ten years ago? It used to be for geek’s, now Fortune 500 firms are expected to have a blog that is updated often. One trend that you might consider is incorporating mobile Internet applications, such as iPad and iPhone, into your site.
4. Target specifically and energetically.
A smart business owner clearly appeals to a narrow slice of consumers and has a web site that reflects that target audience accordingly. Messaging clarity is something that you want to aim for in your own web site.
Incorporate social networking into your site from the start. Use any way that you can to encourage users to share what they find on your web site, such as deals, specials, and promotions. Your traditional web site has to be well done, clean, and neat, but it also has to be fully integrated into social media in order to be effective and grow your business.
If your company plans on hiring a design firm, look for an agency that has experience at not only building attractive, functional web sites but that also understands how people shop and buy online.
Your web site isn’t going to drive your business model. It is your business model that will drive your web site. So, even as your programmer is creating the HTML code to create your site, there is still plenty you can do to ensure a successful web site design, and a growing web business.