Table of Contents
- 1 Website Sales Tips & Company Hosting
- 1.1 Analyze your Business Facebook Page
Website Sales Tips & Company Hosting
The science and psychology of social media marketing has a lot to do with the number of business sales that you receive through your commerce website. Company hosting is the art of hosting services for mission-critical applications and providing valuable tools and techniques that business leaders need in a competitive business environment.
Analyze your Business Facebook Page
A little-known, free new tool that is called CScore – https://cscore.recommend.ly/ – is helpful for people or companies with a Facebook page. All you do is put in your Facebook page URL, and you will get a conversation score, a rank, and star ratings in many different categories. A report is produced with your avatar, your conversation score and a description of what your Facebook page provides and ratings. The analysis of your posting habits, photos, response to fans, videos, links and questions are provided. It is a great place to get started to see where you or your company ranks or where your competitors rank. This will help you to determine where you need to improve in your social marketing and persuasion.
Company Relationships and Website Sales
How do relationships develop through social networks? People are looking for other people like themselves, which is called “Group Affinity Forming”. People like to find “like minded” souls. A lot of relationships form by people helping one another. There is a lot of helping and generosity going on in many communities online. If you are interested in a particular topic, you can find people who also share your interest.
Small Talk and Relationships build Business
Some people are tired of the ridiculous, small talk and chatter on social networks, but there is a theory around the idea that “small talk” is an extension of what primatologists call “social grooming”, or allogrooming which is an activity in which individuals within a group clean or maintain one another’s body or appearance. In all mammals, there is a certain amount of combing one another, massaging, brushing another’s hair and this is all part of social grooming. Small talk is an extension of that. When people start off their conversations with small talk, it opens the gate for deeper conversations.
The Value of Small Talk
Relationships happen over small talk. With social media, we are dealing with masses of people, fans and followers. By sharing a little bit of yourself or asking others to share a little about themselves, it opens people up and loosens up things. It humanizes you. When people sit at a table together and share food, for example, it is called “commensality”. Business people have known this for years that the best business relationships are formed by sharing a meal together. What we see on social media is people bring a “virtual” commensality to social media. Posting small talk such as “having a coffee” or “will someone pass me a cocktail?” before we start deeper communications are just some examples of how small talk can be useful in a business social environment online. Small talk is a great way to open up the conversation to a large topic. Many times if a company is making a big announcement on social media networks, there is little or no reaction. But by opening up the conversation beforehand with small talk, and then making the introduction to an important concept, it has a larger impact on your social media fan base and followers. Try this and go ahead engage with small talk to see what response you get.
Gamification and Gifting
Gamification is simply when someone is given a reward in some small way. The best type is an “unexpected” reward. This translates into the idea of “gifts”. When we re-tweet someone or follow someone on Twitter, people respond. Even though this example is a “micro-gift”, nevertheless, people feel the need to reciprocate. Social media activities, the depth of your engagements and the effectiveness on social media can be measured by determining how many times you or your company re-tweeted someone or “gifted” someone in some other way. By tracking your own internal social media activities in this way, you are truly measuring the precise activities that work for your social media campaigns. The indicator of these gifts are that people respond. In the world of influence, gifting is a strong motivator in social media and helps to increase your followers and community members.
Online Communities and How they Develop
In the old days, a community was our own geographic area in which we stayed. But in time, the concept of community has become much more fluid. Communities can form on social media very quickly. We see that with “hash tag communities”. These communities that form just around a hash tag, it is a strong way to engage in a community and build business relationships. These are called “instant communities”. Marketers should listen and find out what a community is talking about. If it is a “pre-existing community”, you should listen first and get a feel for the conversations before barreling in like a bull-in-a-china-shop with comments. Be respectful and be a contributing member of that community.
If, on the other hand, you are building a new community, you have the opportunity to find and aggregate people with a similar interest. Listening and studying people in depth online is important when building or joining communities. People love to connect and social media is a revolutionary game changer in the business world. When you look at the bigger picture of business communications, social media is a major change in the history of humanity. Social media has had profound impacts in political and religious changes around the world.
Your Company’s Brand Voice
The idea of Brand Voice came out of the mad-man era of the 60’s. Companies and agencies learned from this crazy era that they needed to have a distinct voice. The point is—people do project persona or personality onto brands. So as a brand manager, you can see how people are projecting onto your brand and you can determine if you want to shape that or change it in some way. If you want your brand voice to reflect a certain persona on a company-wide platform, you need it to be consistent. To execute a brand voice and implement it into your company’s reputation, it is important, as a brand-manager, to communicate the brand voice to everyone in your company that is working on the social media team. For example, if you want your brand voice to be very helpful, then it should be a theme of social media posts. With social, your working one-on-one. Collect examples of the voice—both good and bad. Save those examples and put them in a document so that those examples can serve as a standard of future posts. Always be sure your voice is helpful and never go negative.
Words that we use in the social media industry have not yet gained complete acceptance. For example, “community” or “community role manager” have many different definitions. Community manager and brand management involve basically listening on the social sphere and, when comments are made, the brand manager replies. This includes managing and maintaining the brand. For example, by finding the twenty most relevant people to your business and listening to everything they have to say, you can engage them or reply to them when appropriate. This is called the “Influencer Project”. Another example is the “Big Splash Project” and it can bring about brand awareness. These are things that we often see in the news. These projects can be very effective. It builds brand awareness and brand perception.
The development and nurturing of a community are projects which are most popular to companies. The biggest potential for growth is brand management, which (again) involves listening and monitoring the channels using social media monitoring software. Listen and when someone says something, reply to them. When someone is talking about your brand or your competitors’ brand, you should be aware of this communication so you can craft your replies to tap into the passion points of a community. This helps a brand build a purpose, not to only sell something, but to be viewed as a brand that is helping to celebrate a passion. This is how a brand can become a “valued” member of a social community.
Business websites and company brands are crucial to building a brand, which in-turn, can lead to more sales through the company website. When figuring out what the heck works in social media, these tips and tools can help weed out the good from the bad. The science and psychology of social media marketing can result in real sales from your website and real results.