- 1 Digital Marketing
- 2 What is digital marketing?
- 3 LinkedIn for Digital Marketing
- 4 Content for Digital Marketing
- 5 Digital Marketing and Citizen Journalism
- 6 Digital Marketing Experimentation:
- 7 Collect intelligence
- 8 Digital Marketing and Data Collection
- 9 Digital Marketing and Relationships
- 10 Video Marketing
- 11 Digital Marketing and Connecting with People
- 12 Go Where People Congregate
- 13 Find People to Interview
- 14 Award Others and Showcase Their Skills
- 15 Digital Marketing and Contests
- 16 Digital Marketing Tools
First of all, business owners need traffic. Whether it be walk-in traffic or website traffic. Digital marketing can accomplish this. Furthermore, digital marketing is the act of building a platform. A platform that others will love to establish an audience.
What is digital marketing?
Digital marketing is marketing which involves the creation and sharing of content in an effort to attract visitors. Therefore, share knowledge, and grow your brand. Most important, digital marketing involves the user of social media marketing (SEM), search engine marketing (SEM), E commerce Marketing and Email Marketing, to name a few.
To begin with, you can connect with marketing officers through LinkedIn. Go through your database and look for people who you know. Look for people who are in charge of marketing. Reach out to those people and ask if you can write for their blog. Most of all, look for a blog that reaches your specific target audience.
Next, approach their marketing person and ask if they will be willing to let you write for their blog. Subsequently, keep close contact with their content manager.
Content for Digital Marketing
Most important with digital marketing is valuable, original and helpful web content. Write about something that is popular. Put on your journalistic hat. Reach out to the people who are the experts in the industry of which you are writing. Ask, “What is your best tip on…” You will get back enormous insight from many people.
Consequently, if you work hard, your article can take off and be published. It might be popular with the guest blog with whom you have an arrangement. Furthermore, your article might open additional opportunities down the road.
Digital Marketing and Citizen Journalism
In the world of digital marketing, citizen journalism is on the rise. Business owners are becoming writers to be successful but not because the person who wrote the article is a journalist, but rather because the writer reached out to a lot of people. Next, reach out to those who are experts in your field and gather insight from many different people who later, will most likely help share the article because the article lists their names.
Furthermore, another benefit of publishing content on someone else’s platform in this journalistic approach is that you get a chance to “test” whether the topic is going to resonate. If your topic already has an established audience that may be similar with the audience that you are trying to build, its a win-win.
See, it is a gift to those people that you profile in the article. Be careful, however, that who you mention in the article actually adds value to the article. Otherwise, mentioning people for the sake of mentioning people can diminish the effectiveness of your article.
Digital Marketing Experimentation:
- Experimenting gives you the opportunity to find out if your content is going to be popular before you decide to invest in a new platform with that type of content or start impregnating that content into your existing platform. It helps you to reduce the risk because you can try something to a known, established audience.
- Almost anyone is approachable for a journalistic opportunity. When you are writing for a known platform that is large in your industry, you can leverage that relationship to connect with people and get additional valuable contacts.
- You are setting the stage for something big, if it is done right.
- There are some common problems that can be fixed, if handled correctly.
Get your head around the actual challenges that are required in your industry. Establish yourself as a thought leader in your industry. The response from your collection of intelligence can result in landing you major speaking gigs. This can lead to valuable connections and intelligence.
In addition, collect data from others. It is basically a way to ask well connected people in your industry a survey. The outcome can be a very rich collection of data. This data is valuable because it was gathered by reaching out to popular people that are well established.
Digital Marketing and Data Collection
- Make sure there is a value of every person that participates.
- Let your survey and the momentum of its power do the work for you. the data will eliminate your hunches and confirm them or show you where you should be focusing.
- Start developing content that you know people want based on the data you collected from your surveys.
Digital Marketing and Relationships
Most important, reach out to important people in the industry and ask their advise. Ask these people to introduce you to people who are in your industry. These people can be instrumental in the release of your new brand or blog. Next, take the the time to interview experts in your field.
Purchase or borrow your very own high-quality camera, interview the experts, and meet with them. When meeting with experts, setup your camera and interview them. You can use this video to upload to YouTube. This is called a vlog and can increase your online exposure exponentially.
Digital Marketing and Connecting with People
Afterwards, take your new connection to the bar and offer to buy them a beer or a coffee. The connection you make can establish a long-term relationship. This person can be someone whom can help you in your platform. By getting to know the person “in person”, these experiences can result in life-long relationships.
Physically connect with those people. Give them a gift without expecting anything in return. Know what these people want most. Give them what they want. It is a relationship building process.
In summary, it takes time to build strong relationships. Consequently, it is best to start working early to build relationships. Invest in the success of other people. “How can I help you?” is a valuable gesture. It is a question that is well received when said with genuine intent.
Go Where People Congregate
If you think about a well in the olden days, the well is where everyone goes. It is a gathering place.
Go to the conferences where everyone gathers. While you are there, take your camera and interview people that are there to speak or be on panels. There are certain people that have agreed to go onto stage to release their product or service. Wander around with a microphone that has a visible flag or label with your logo and ask to interview people.
Most of all, be prepared and have a note card with well thought out questions.
Interviews take relationships to an entirely new level. You are not only building great relationships but you are also building incredible content.
Finally, the end result is that people come to your blog after seeing your interviews. Those people will want to be interviewed as well.
Find People to Interview
- You don’t need to work hard to find people, just find the right events and attend them.
- Doing this is very efficient because you can walk away from a conference with ten or fifteen interviews in a short period of time.
Award Others and Showcase Their Skills
These three things interest people:
- Access to great information,
- Access to great people,
- They want to be recognized.
Recognition is one of the best rewards that you can give a person.
Digital Marketing and Contests
Contests are a good way to do this. Ask your readers, for example, to nominate their favorite blog. Give your audience the opportunity to nominate one and only one.
Next, gather and calculate that data to determine a winner based on your statistics. Recognize the winner. Additionally, recognize the runner-up, and the third, forth, and even the fifth in line. People appreciate recognition.
Furthermore, encourage people to vote and rewards their participation. You will get attention from successful people in your space. You can build relationships with people who emerge as a result of the nomination process.
Finally, reveal the best in a category. It can lead to incredible relationships down the road. If you want to grow with content and you want to know how to start a respectable platform, these tips will help you. Learn how to use content that resonates with people.
Digital Marketing Tools
Not only do quality web hosting providers offer popular scripts such as WordPress, Joomla, and Drupal, they also provide hundreds of incredible scripts. These scripts are from various categories such as blogs, galleries, calendars, social networking, e-commerce, and polls.
In closing, with the right tools, you can fulfill each tip listed and work with content in a more effective way. Therefore, build your platform.