What is an elevator pitch?
An elevator pitch that is well written, carefully crafted and presented can serve as a tool which can increase leads, which if you are an Inbound Marketing coniseur, you will know that getting leads is the first step of the Inbound Methodology.
A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. You can use marketing with video to pitch your sales or ideas.
Why do I need an elevator pitch?
Before you bump int to he next sales prospect, perfect your elevator pitch. Everyday outings are opportunities to sell. So, craft a short, pre-prepared speech that clearly explains what your organization does and be prepared for the next sales opportunity.
Inbound Marketing Methodology: Attract, Close, Convert, and Delight. So, if utilized well, your elevator Pitch can serve as a tool to attract leads, who can then be converted to clients.
When will I use my elevator pitch?
Some people think that this kind of thing is only useful for salespeople who need to pitch their products and services. But you can also use them in other situations like when potential clients, your CEO, or just a new friend.
- Be conversational – Your answer should be a two-way conversation, not a company speech.
- Share – Relate an example that would best describe your profession in what you do.
- Keep it short – 60 seconds is a long time and you might lose your audience, so keep it well below sixty seconds.
- Use everyday language – Be as natural as possible and have several elevator pitches ready.
- Provide value – Provide tips that your listeners will want to share when they get back to the office.
- Make eye contact – Keep your audience engaged by making and keeping eye contact (without appearing creepy).
- Don’t be an attention seeker – Even if you are sharing a story, encourage your listeners to interject into the conversation.
- Avoid sales mode – Leave the audience wanting more. Let them come to you and if they are interested.
- Don’t sound like an ad – This isn’t a sales pitch. Start a conversation where both parties can relate.
- Don’t be too clever – Don’t start with an irritating statement, i.e. “I turn money into memories”.
- Don’t generalize – Avoid creating any confusion, share something interesting about what you do instead.
Tip: After your response, it’s your turn to ask them what they do. When working on your business pitch or attending a networking event, be sure to also ask for their business card – and only provide yours if asked.
An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea or product. It needs to be short & sweet, while conveying important information. If you are nervous about speaking to people, try video marketing on your own personal website. Another alternative is video marketing on YouTube. The point is that there are many options to pitching your ideas.
Try to keep a business card or other take-away item with you, which helps the other person remember you and your message. And cut out any information that doesn’t absolutely need to be there.
5 Steps to a Successful Elevator Pitch
- Set a Goal
- Follow the guidelines for a perfect business pitch