How can Green business help your business? Well, for starters, if you are a power hog, going green can help not only improve your reputation but also the environment. Energy conservation is the effort made to reduce the consumption of energy by using less of an energy service, for example electricity. By doing so, a business can demonstrate their corporate responsibility and improve business reputation.
Power will be the most pressing issue for most large company IT executives to address in the next 2-4 years. As many companies join the green movement and work towards more efficient usage of their energy allowance, the wave of green energy consortiums has grown across the globe. The interest in energy efficiency and renewable energy is enormous for environmental reasons, but also for business reasons. Energy prices continue to rise, so companies are looking to offset this huge expense. Thus the growing interest in and demand for green data centers and IT.
What is the Green Grid?
The Green Grid is a global association of companies that have dedicated their goals towards energy efficiency in data centers and IT services.
The Growth of the Internet and Demand for Data Centers
The vast number of Internet users continues to climb. Current estimates show that Internet users include a staggering 0.8 billion people worldwide. Google searches alone have reached 10 billion every month. Twenty-four hours a day, seven days a week, hundreds of thousands of web servers transmit e-mails. They process Internet search queries and social media posts. Additionally, they safeguard classified data, handle online financial transactions, and store videos and medical records. These processes suck up megawatts. Server farms are growing rapidly, fed by an apparent recession proof demand for electronic information.
The energy implications of this growth are enormous. Power companies are starting to recognize the problems of this huge demand and predictions show that energy companies could run out of sufficient generating capacity as early as 2011, raising the possibility of rolling blackouts.
How does Internet demand affect energy costs?
Energy costs for the companies that operate data centers are climbing. And with increasing concern about global warming and climate change, server farms are attracting the same sort of examination as other high-energy users, such as the Airline industry.
What does it all mean for the demand for energy companies?
The increasing use of information technology increases the demand for and use of data centers. Because of the tight global economy, companies are looking to make their data centers and IT operations more efficient. All these factors are prompting a frenzied, ambitious effort to make these facilities more energy efficient. One way to do this is by making their data centers and IT operations more energy efficient. Thus the phrases “green data centers” and “green IT” were coined.
How does the Green Grid help my business?
As data centers become more sophisticated, new strategies for energy use are emerging. The Green Grid is a prominent figure in the energy-efficient data center industry and the green economy. Large organizations that own their own data center and are members of the Green Grid are more equipped to offer energy efficient web servers. The Green Grid organization helps its members by providing energy efficient information about global green computing efforts.
Tools and Information for Companies
The organization offers some great tools and information for companies, such as their Green Grid Productivity Indicator, which is a new white paper that suggests energy-efficient solutions that can help to conceptualize how the current resources in a data center are being used and how they can be improved.
By teaming with a green tech partner that is a member of the Green Grid, companies are able to participate in the more competitive cost structure that membership offers. Because power will be the number one issue for most large company IT executives to address in the next 2-4 years, partnership with a Green Grid member can help companies realize the benefits to business of energy efficiency and cost reduction of large power expenses.
Green Web Hosting
Avoid web hosts that are still sucking juice from the grid. You don’t gain anything and, for sure, future generations don’t gain anything. In fact, by using a green hosting company, you make a positive statement about your business’ corporate values – you value the health and well-being of the planet and the people who live here.