Tired of job hunting? Create your own job online.
Build your career with an online job
With the economic recovery moving at a snail’s pace, finding a job is tough. Whether you just graduated, or you’re over 50, finding a job is even harder. You send out dozens of resumes and the result? An email inbox full of “Thanks, but no thanks.”
Take control of your future
Maybe it’s time to take control of your professional life. Earn from your own efforts. Make the decisions and do it your way. Ready for a change?
The answer is a web-based business. If you’re willing to put in the effort, learn the “how-to” of online marketing, design your own web site using simple templates, you can create a business that generates income, and a job that puts you in complete control of your financial future.
It costs less than $100 to start an online business. That’s it. $100. Cookie jar money. Now, there’s lots of hype out there about how to start a web-based business so beware. Everything you need to know about web design, search engines, online marketing, client care and other biz basics is available free online. Don’t spend money on information that’s out there free.
What do you need to know?
An online business is a lot like a storefront on Main Street. If your web site is attractive, well-maintained, helpful and easy to access, you see more customers. The basics of business success are the same in the 3-D world and on the world wide web (W3).
However, you will have to “go to school” on the basics of web business development. You’ll need to know best practices in several key areas and, again, everything you need to know has been published on the W3. Free for the taking.
Key Areas to Be Familiar With:
Basic web design.
How is the web site constructed? How do site visitors move from page to page of the web site, aka, web site navigation? What is a home page? A landing page? A squeeze page?
All the answers are there on web sites and blogs that define best practices to enhance the visitor’s “on-site experience.”
Search engine optimization (SEO).
The big three search engines are Google, Yahoo and Bing. Search engines “spider” web sites to determine their topicality (knitting, scuba, politics, etc.), and their value, or relevance, as resources for search engine users.
This is a tricky area but one you can refine as you determine what works and what does’t.
Search engine marketing (SEM).
How do you tell prospects that your web site is “over here?” There are plenty of marketing opportunities including social media like Facebook, Twitter, LinkedIn and Plurk, pay-per-click (PPC) adverts, and plenty of free outlets through which to distribute good information to build an expanding base of email addresses of prospects, leads, customers and clients.
Basic Business 101.
How will you accept payment for products or services? How will you track order fulfillment online? Will you outsource services or keep them in-house? What is your tax liability? Even though your web-based business is digital, the basic rules of business still apply so you need a business plan.
It takes 15 to 30 days to read up on these four subjects, and as you do, you put what you learn into practice by creating a web site, marketing it on the cheap and managing day-to-day business operations.
Once you learn the basics, keep reading, keep studying how all the puzzle pieces fit together, learn the jargon and discover just how good you are. After all, you’re in control, and when you see progress, you’re motivated to work harder.
You will never enjoy long work days more than you do when you’re building a brighter future for you and your family. It never “feels” like work.
What will I need?
Chances are, you already have most of what you’ll need to start a business online. That’s why the W3 is a great way to start a business and create your own job – a job you control from end to end.
You’ll need a decent computer you can password protect. Password protection keeps the kids out of the business side of the family computer.
A reliable Internet connection.
Cable is fastest, but if you still use a DSL (digital service line) save your money on upgrading to cable until you start seeing some business revenues. With any start-up, cash is king so save every penny you can at the start.
A universal resource locator or URL.
This is your web site address. So, your URL would be something like www.myownbusiness.com. URLs are registered and protected, and you can get one for a few bucks. Sometimes free.
A dependable web host.
A web host is a business that hooks your web site/business into the world wide web. Basic web hosting costs each month are less than the cost of a couple of lattes. Look for a web host with a history, 24/7 tech support, a helpful, involved service staff and a 99.9% uptime. In other words, a reliable “partner” in your business success.
A table in a private place.
If you have a desk, use it, but a table will due on start up. Purchase a couple of plastic bins at the office supply big box to organize paper work. Again, if you don’t have to buy it, don’t. Save your money.
It takes time to build a web site, even using simple templates to shorten the site building process. It takes time to learn the basics of SEO and SEM. It takes time to open payment gateways, provide services, ship orders and conduct day-to-day business. You’ll need time to reach your business objectives.
You can find free sample business plans using your favorite search engine. Your business plan is the blueprint for business success. A well-designed business plan greatly increases the likelihood of a well-designed web business.
What kind of business should I start?
This part is easy. Why re-invent the wheel?
Do what you know. Do what you enjoy. Sell what you like to buy.
How do you spend your free time? That indicates activity you enjoy. It also indicates activity that can be monetized.
Start by deciding what kind of business you want to build online. Then scope out the competition to see how they do it. There are no secrets on the web. It’s all right there to inspire you in the design and marketing of your own business.
However, if you’ve never sold pet supplies, and you don’t own a pet, chances are you’ll lose interest fast in your new venture. Choose a business model that engages you – one you enjoy in your spare time.
There are other decisions to make early in the planning stages:
- Do you want to go global or focus on a specific service region?
- How do you want clients and customers to make payment?
- How will you differentiate your web business from competitors, and there are a lot of competitors, even in niche markets?
- How do you define your target market to focus your efforts on reaching you key demographic?
- How much cash can you afford to start your start-up, given household needs?
- How much time can you devote to building an online business to profitability? It can take months, even years, to enjoy a healthy income from an online business.
- Are you willing to be under-employed to pay the bills, and still find time to chart your own course? If you’re motivated, you know the answer to that question.
More questions pop up as you move deeper into the ecommerce realm but, again, everything – everything – you need to know is there, online, ready to be discovered and uncovered by driven entrepreneurs eager to control their own futures.
Can I really take control of my future?
Hundreds of thousands of people just like you have done it, making the web the fastest growing marketplace in the history of marketplaces. Each day, 6,000 entrepreneurs launch their dreams on the W3 and you can, indeed, be one of them.
Will it be easy? Probably not. Success is part luck, but mostly, it’s hard work. But work you’ll enjoy every minute of that weekend. It’s true. You won’t mind working some weekends. In fact, you’ll look forward to it.
Is success automatic? Don’t listen to anyone who tells you online success is simple and automatic. There’s a learning curve, there’s discovery and experimentation, there’s on-going business “chores” and some personal sacrifice, but again, creating a profitable online business is creating control of your life.
And you can’t put a price on that.