Selling with Social Media
In today’s competitive marketplace and struggling economy, business owners need to strategize with their web hosting team in order to increase sales through a website using social media. The way to win today is to get out there and treat yourself as a media empire. There are many web hosting tools that make this process achievable.
Businesses need to re-think the sales process in this social age. How do business owners keep in touch with customers that have not necessarily purchased your products or services recently? Growing and maintaining an email list is extremely useful in growing a business. You can use your email list to send newsletters or other touch-point tools to your email list on a routine schedule. Keep in mind that you are taking your marketing to an entire new level with this strategy, but it is important that you do not send out communications to your email list more than once every two weeks. Otherwise, your email list recipients could possibly get tired of your brand and “glaze over” your content and email newsletters.
Touch-point tools to remain in contact with prospects:
- time lapse videos
- educational pieces
- interesting events in the industry
- regular touch-points
This way, even if people are not ready to buy, they might refer business to you because you have kept in contact with them.
Social media offers business owners the opportunity to build a digitally powered marketing and sales system to better prospect, qualify and close leads. Social media has altered how buyers “buy”. Customers do not need to call a company and talk to a sales person, but rather they can get most of their homework done by researching the company, products and services by reviewing the website or social media pages. Prospects often come and talk to the sales team when they do not no understand, but with a website blog, companies have the opportunity and power to educate the buyer, which makes the sales process ore efficient. The buyer does research and in today’s world, people educate themselves before buying. Consumers have changed, and with that, businesses need to change the way they sell. Stop thinking about how you are going to sell. If your system is setup properly and your content is geared toward trying to help someone’s education so they can make the right choice, the prospect more often than not will choose your company, rather than the competitor that is trying too hard to sell. When businesses do this, the consumer shuts-down, they stop paying attention to the company’s content and block out the communication. So, in this digital age, trying to sell is a sales mistake. As long as you continue to educate your consumers, help them make the right choice, you will have a bigger chance at winning that sale. Point out what is good about your product or service, but come across as a company that is trying to educate. How you are approaching the process is vital to sales on the Internet today.
The Way that We Sell Has Changed
Educational content is the new sales strategy that has proven to be a winning plan. Gone are the days that you achieve success if you try to “sell” to people. Business owners need to stop thinking about how to sell. Instead, help your buyers make the right decision. At times, your system just will not be the right solution for that consumer, but if you have a really good product or service, you will win that conversion. The moment you try to sell people, they shut down, they stop paying attention to your content. As long as you try to educate them and help them to learn more about the product or service, you will make more sales simply because of the virtue of how you are approaching the process.
Educational content, such as videos that are well-produced, it is a treasure-trove of sales strategies. The link to buy a product should be immediately close to the section of your website that addresses and educates the public on that particular product or service.
Detailed videos that spotlight the quality of your product or service are helpful to customers. The moral of the lesson is that if you will make your buyer smarter, better, more informed by doing business with you, your company will sell more products or services and be more successful. Every time you go to bat, you are not going to get a conversion, but because you are really, truly trying to help people, you are going to learn more and experience which type of content sells more.
Even if a consumer does not buy from you, that consumer might tell their friends about your company. This is called a “social agent”. These are the best type of customer that you can have. Social agents are drawn to your brand because of the educational pieces that you offer. Without social agents, your company will not grow and succeed in this era. There will always be people that love your company, but they can not afford it or their boss will not write the check. But that consumer might tell all their friends about your company and that is the best type of customer to have.
The concept is a spin on in-bound marketing. Most content and in-bound strategies really leverage search — keyword optimization, winning the Google battle, etc. But only so many people can win that battle on any given day and as more and more people learn keyword optimization and SEO strategies it will become more and more competitive and this type of strategy will become less and less successful in winning conversions.
The Sales Evolution on the WWW
We do not recommend that you walk away from SEO, but get off your blog and put content on other company’s blogs. Do analysis and find a blog that is target rich for what you sell, and then offer to add content on their blog. Treat other people’s blogs like it is yours. By putting that content on other people’s blog, people will find it on the other platform and if you build it correctly, they will back-link back to your platform. Or if they see you enough on other platforms, people are going to associate your name with your service or product. When the consumer is ready to do that business, that consumer is going to contact your company.
How do you find out where you should be providing content?
- If you are paying attention to your industry, you will know where your prospective customers congregate. What websites do they visit? What conferences do they attend? What podcasts do they listen to? What magazines do they read? That is where you find your prospect list.
- Create a list of all the people online that represent a prospect list for you. Listen to what they share. Look for the links that they share and tally where do those links come from? If those links that are shared often, then those might possibly represent Propinquity Points points for you. Because your audience is on those destinations reading and sharing it. This is where you want to appear, either with your own content or make sure that the reporters who are writing the stories know who you are. This increases the chance of more and more people to stumble upon your brand and get a good impression of your company.
This will accelerate the person through the relationship development process where they will move from “aware”, to “know”, to “like”, to “I want to buy from this person”. This will cast a wider prospecting net rather than by simply building your own blog and pray that people find you with your SEO techniques.
Go do this. Write your content and stage it so those posts are released within a two week period of one another. Then watch Google Analytics and you will see that you are driving more traffic to your website.
When writing for someone else’s blog, write like it is your own blog. Put your best foot forward. Then, use your web hosting tools to create a funneling effect to your blog which contains strong, original and creative content that is educational and entertaining.
Web Hosting Tools to Win the Sale
The way to win today is to get out there and treat yourself as a media empire. There are many web hosting tools that make this process achievable. Blogs, forums, image galleries, wikis, calendars, polls and surveys are among some of the top web hosting tools for funneling an audience to your valuable content. From there, continue to educate your consumers and help them make the right choice. You will have a bigger chance at winning that sale. Point out what is good about your product or service, but come across as a company that is trying to educate.