Re purposing Website Content & User Generated Content
Easy ways to create quality website content – cool hacks that you can put to work
Free songs are a great starting way to add royalty free background music to your blogs. MusicForMakers.com offers a free program that if you sign up with your e-mail address, every Monday they will send you a free digital music sample that you can use on your website, podcasts, videos or blog. The music is a great way to offer a different type of genre to your blog. Its original music, royalty free and you can use it in a commercial capacity. You can use it in personal and commercial properties. Website content tricks are important for a small business owner because otherwise, you can spend a great deal of resources creating great website content.
Do more with less
Content is a tricky animal. Without having a sound content strategy in place, bloggers are flying blind with their content strategy. Doing something that is rooted in accomplishing a business objective is something that bloggers struggle with. Social channels, forms of content, having a presence on every network is the starting place to be on your way to accomplishing your objectives.
How to create great content without spending a lot of money or taking a lot of time
Embracing your people power. Your visitors are a valuable source of content. Integrating your digital dots and simplifying it into new content is a mind-set of re purposing content. This is the type of mind-set that you can get into to continue to work and generate interesting content.
Website Content Tricks:
- blog articles
It is important to have subject matter with interesting stories. It’s easy to get bogged down and cut yourself off from one of the best assets for content creators. Strategy involves the recognition of what it is you want to accomplish. Define what it is you – the content marketer – is looking for. What you do need? Pictures of smiling faces? Pictures of people working and reading articles? Define it before starting.
Content re purposing
What can we do with the stuff we already have? Look through your editorial calendar, if you have one. Website content tricks can mean blog posts can be enhanced with visuals which can then become content, for example, on Instagram and squared together to be a sponsored Facebook post as well. This is one of our favorite website content tricks.
Blog posts, podcasts and videos
Blog posts done weekly can be checked to see what resonates. From there you can create podcasts and videos. The hard part of coming up with the material is done. The asset of additional content is already there. You can scale up and scale down. Take a blog post that you have already created and dissect the core content of it. Break it apart. From there, you can create visuals for Instagram, which can point to the blog post and from there you can point it to your service or product. Have fun with it and share with your team as well. There are endless ways to re purpose your content.
Start small with a table of contents, chapter each topic which can then be dissected into a blog post. With the smaller pieces of content, you can tie it all together, package it up and have some quality, original content that can be used to promote your blog or website. These are creative ways to take something that you have already created or something that you have created to become a content machine.
What do you mean by historical content? As a small business owner, you might have old file cabinets and storage units that you are keeping for sentimental reasons. Take it out, digitize it and from there you can map out a year’s worth of throwback Thursdays. Throwback Thursdays – point back to a throw back, decades or to last year, is a way to share history or archives from past days. Historical content is worth sharing because nostalgia is potent. Its true in business and social media networking. It helps users to engage more. It helps emotions to awaken.
As a networker, find nostalgia and use it as a first step for content. This can be done on Facebook Go back to your time line, for example, and use it in a throwback context. You can introduce it on Facebook as throwback Thursdays, then use it on Pinterest for example, and create a entire category in Pinterest.
Sharing other people’s website content
There is value in sharing other people’s content. You might thing that it does not help your business and that only creating your own content can lead to content shock. It exceeds the amount of content that can be consumed online by eye-balls. There is so much marketing content out there so there is a value that you can offer to your audience by sharing other people’s content. This website content trick is important but do not overdue it. You still need to have original, well-written website content.
Avoid the “content shock factor”
Every person has a limit to the amount of new content they can absorb. It is estimated that the average American consumes near 10 hours of content per day. The amount of content on the web is literally exploding and people become immune to new content simply because there is so much of it.
Curate other people’s content. Weed out the good from the bad and take the good to share with your visitors. Think of a museum like a curator. They take the historical data and put it into a museum, into a display case, and share it for visitors. It can actually help your business if you are known as a curator because there is so much content out there that at times, it can be ignored. You can save your visitors time by creating a source of good, quality content. If you are a secret source for your visitors, you provide value.
People do not think of this type of content as content. Rather, it is viewed as a resource. So, in this situation, the content shock factor is bypassed. It builds goodwill. It demonstrates that your company is not in the ever constant sales mode. Good alliances can come of it. For example, if you share good content, later on down the road it can come back. Plus, its easier to share other people’s content than it is to create your own content. It’s all part of a health diet. Your website or blog will need both: original content and shared content. This website content trick is particularly useful.
What is user generated content (UGC)?
- product reviews
- guest posts
- customer images
User generated content can significantly decrease the amount of content your team is directly responsible for creating. However, for this strategy to work, you will need to have a well-thought out strategy and plan of action from which you can use to increase incentive for users to generate content that is relevant to your brand. This is another website content trick that helps build a strong blog or website following without your organizing having to spend a fortune.
UGC Legal concerns
Speaking with legal counsel before launching any user generated content strategy can be beneficial. Again, this is not a reason to avoid this type of campaign. It is simply something you will want to address before starting so there are no unpleasant surprises.
User generated content
How can we tap into our fans and customers to create good content? Users of your community can create photos, written content, videos and can be used as a strategy for website content tricks. Fan photo Friday is a good example of taking a small campaign and building upon it. Ben and Jerry’s ice cream is a good example of this type of strategy. From there, you can build a larger campaign called “capture euphoria” where community members are using your service or product. This is an extreme example of re purposing, but one that works. Another website content trick.
Consequently, when you encourage people to take pictures of themselves with your product or your service, you are utilizing a website content trick. From there you can offer honors or contests. Then take that content and use it as a sound board for new content on your blog or website. This type of content is a lot like a testimonial. Its fun for your visitors plus its relevant. It provides your users a reference point from which they can learn from. User Generated Content is more influential than other content, such as content produced by a sales team.
UGC is not just about you – it’s about them: YOUR CUSTOMERS
So, while your customers may be inclined to tag an image with #YourBrandName, it might also serve you well to create (and promote) a personal, actionable hashtag that brings the focus back to your fans. Don’t expect your hashtag to catch fire overnight. To encourage your fans to use your hashtags when sharing branded photos, place strong calls-to-action in the places where your customers are most likely to engage with your content.
Audience alignment ideas:
- host an event – a great way to scale your user generated content campaigns and control the environment
- offer promotions – people love incentives, from coupons to buy-one-get-one deals.
- tap into influencers – understand where influencers are coming from, and ask yourself whether their background is campaign-appropriate.
Feature user generated content on your website
This is an excellent way to give customers the social recognition they both desire and deserve (we like to think of it as a virtual “high five”). Additionally, an on-site gallery of user images helps to attract new UGC too. This website content trick is a quick way to re-purpose website content.
Creative and cost effective content
In closing, user generated content can be a creative, cost-effective and rewarding way to enhance a variety of channels: your home page, your blogs, your product pages, your emails, microsites and so on. Therefore, your next move is to share what you have learned here, and to take action. With the right website content tricks, you can build a strong library of website content to grow your brand.