Build a Community of Loyal Website Followers and Convert Website Visitors
Every business needs a web site in order to compete, but in order to be successful with your web site, you need to not only build up web site traffic, but convert website visitors into leads. Many webmasters report that they are able to build up a strong following of daily visitors, but converting those visitors into sales is a whole different matter. The competition for attention on the Internet is relentless. If a web site doesn’t convert, it can cost your company valuable leads—not good.
Website Conversion is the Lifeblood of Business
In any on-line endeavor, whether your selling products, services, or just getting out a message to the world, your conversion rate is the lifeblood of the success of your web site. Convert website visitors and watch your business grow.
Tips for converting website visitors into leads:
1. Keep critical information above the fold.
Above the fold is an old newspaper term that described the newspaper’s front page “above the fold.” This is where your most popular products or highly sensational news topics should appear. In web site terms, above the fold is everything seen by the visitor without the visitor having to scroll – prime site space. Your most important information should appear here. A recent study on how different groups of people use the web showed that the 50 and older crowd don’t scroll as much as their web-wise grand kids so if you want it read, keep it above the fold. This tip alone can help to convert website visitors.
2. Create compelling headlines.
“Who else wants to make a million dollars before bedtime” and other web cliches do not compel visitors to stick around to read your long-form, Dan Kennedy template sales letter. Headlines create interest among human readers and search engine spiders who recognize headlines as important text. So make your point in and add keywords to headlines. This too is an important item to remember to convert website visitors.
3. A picture is worth a thousand words.
A visual image (not just text) above the fold naturally draws the eye and the attention of visitors so a small image or an image banner is helpful in breaking up blocks of text, and starts off the visitor slowly. A walloping pile of text, no matter how compelling, isn’t going to appeal to those “on-the-fence” visitors looking for a specific service, product or message.
If you’re using an image, make it an image worth seeing – an photo that instantly delivers your site’s message. When naming your images, include keywords in the filename, but do not over do it. Remember, google image search is a powerful source of traffic to your webs site and by using quality images that are named something consistent with your web site “theme” you are benefiting your search engine factors. So don’t waste pixels. Maximize every one.
Charts and graphs are a terrific way to transmit a lot of information in the blink of an eye. You can write pages of text testifying that your stock picking formula is the best, or you can create a chart showing your online portfolio delivering gains of 150% a year. A chart showing rising value (whatever the product or service) makes a strong statement very quickly. Charts and graphs are also useful in making complex information more accessible to the reader. Your typical visitor won’t read through pages and pages of company financial statements. He/she will make a buying decision based on proof in image form. This tip is one of our favorites because of its importance. Convert website visitors with strong images and direct call-to-action.
4. Engage visitor trust with green hosting and build your brand.
Is your web site trustworthy? When visitors land on your web site, you want them to do something. You want them to opt-in in exchange for your ethical bribe eBook download. You want them to sign up for your weekly newsletter, buy something, complete a form or pick up the telephone and call you. And given the number of web sites a visitor has to choose from, you better do well in advancing your brand and building trust. So how does a webmaster enable a trust factor on their web site? The answer is simple. Add trust-building elements to your web site – elements that not only encourage the performance of an action, but make the site visitor comfortable in the performance of that action. Join the Better Business Bureau, Sing up with McAfee Secure, use the highest quality EV Secure Certificates (the ones that make the address bar of a browser turn green when a secure page is accessed), post contact information for your firm or organization in a very visible location on your web site. Most of all, provide rock solid guarantees and stand by them! Convert website visitors by building goodwill with existing customers. Remember, people talk!
5. Real information. Not sales hype.
If site visitors discover useful information that will directly benefit them on each search engine accessible page of your site, they’re much more likely to stick around and learn a little something. Sure, if you’re operating on razor-thin margins and “Low Cost” is your prime selling point (WE BEAT ANY PRICE ON THE WEB) then that needs prominent, “can’t-be-missed” display on the home page – somewhere. But to lower your bounce rate, add a little informational content or a big link to your site’s information bank, blog or archives. There’s plenty of opportunity to make a sale once the visitor has begun to explore your site for additional, useful information. Convert website visitors by making a rule to only post real, useful and original content on the web site.
6. Don’t follow the herd.
6,000 new web sites hit the W3 each and every day. There are over one billion active web sites worldwide. And if your social media marketing site looks like every other social media marketing site you’ll continue to see a higher than acceptable bounce rate. You’ll never get your bounce rate to zero. All you can hope for is to lower it. Convert website visitors with web content originality.
7. Don’t assume the visitor lands on the home page.
A visitor can enter from a number of access points. For instance, by conducting a search for a web design firms, the visitor might land on the product page for said converter. This means that many different pages may be the doorway to your site so treat each page as a home page. Make sure you post important “how to” videos or “getting started tips” on each page of your blog so that visitors that access your site through the back door have plenty of information available to them in order to make the valuable decision to buy your product or sign up for your newsletter. Convert website visitors by adding clear call-to-action to your blogs’ sidebar. This way if a visitor enters your website from a blog article (which most do), that visitor will right away see your MDA (most desired action) so that you increase the odds of converting these folks.
8. Emphasize calls to action.
A great way to help convince visitors to sign up and fill out contact info is through effectively designed buttons and similar small design elements. Something that stands out somewhere above the fold of the web page layout ( a great designer can really mean the difference here). Perhaps have a contact/lead generation form as part of that call-to-action. Highlight some kind of featured promotion if possible, if you give a discount on closing costs, great. Highlight it and post it in a visible location on every page of your site.
9. Create an interactive experience for site visitors.
Although web sites built entirely in flash animation can suffer from poor SEO, bugs, slow loading times, etc, selective flash animation and programming does provide great interactivity. Flash sideshows, interactive maps, interactive forms, are all great design elements that position your web site as a cutting edge place to look for homes and real estate information. Many designers are shying away from flash and instead utilizing highly-effective graphics in order to grab visitors’ attention. Color scheme, web site navigation, and load time are all important factors to remember when designing a web site. An interactive and attractive site is one of the most important steps needed to convert website visitors into leads.
10. Choose a green web hosting provider.
Did you know that the energy consumed by data centers has more than doubled resulting in higher carbon emissions released into the environment? A leading web hosting firm located in Austin, Texas, Green Host It, offers carbon neutral web hosting. Green Host It leads the way with the newest technologies, the highest degree of client care and dedication to both the environment and the success of new, web-based businesses. And by choosing a green web hosting provider, you are able to display an emblem on your web site that shows your web site visitors that your company is environmentally conscious and responsible.
You want a web host that’s interested in your web-based success. These companies deliver lots of free goodies, security, customization and free and easy access. You want a knowledgeable human being with endless patience to answer the telephone. In other words, you want someone who will work through your questions, provide answers and solutions when you need them, which is like yesterday.
Convert website visitors with your website
Take your time. Choosing a web hosting company is one of the most important decisions you’ll make in the early stages of business. Research your web host’s corporate culture. And go with a green web hosting provider that works hard for your success. After all, isn’t that what you want in an on-line business partner.