Optimize your Product Pages with Prestashop
In order to make money in an online market you need to have products worthy of profit. You can also have a product that is in high demand but still struggle reaching the sales goals that you have established. The causes to this problem are poorly constructed product pages. Optimizing your product pages are important to your website success.
Table of Contents
Optimize Prestashop Ecommerce
Although your web hosting firm most likely offers tools that provide optimization and your pages are indexed in Google, you still need to craft your product pages in such a way as to maximize sales.
1. Create beautiful product images
When a customer is shopping at your online store, a customer doesn’t get a chance to look at or feel a product before making a purchase. That is why it is so important that you take the time to make sure that there is a beautiful image attached to everything on your website that you are attempting to sell.
2. Add detailed product descriptions
Everyone wants to feel comfortable when shopping at an online store. You want to be sure that whatever we choose to spend our money on is actually going to be the product that we receive in the mail. That is why it is so important when looking up to up your conversion rates and drive repeat business to your online store that you take the time to offer really detailed and informative product descriptions.
3. Cross-sell your products
Cross-selling is one of the most important things that a merchant can do when looking to optimize their product pages. Let’s say that you sell computer products on your website. Now you have a potential customer that enters looking to buy the newest HD computer monitor. While they are looking over that product, cross-selling allows you to list similar products on your web page. What this does, it attracts your initial customer in to purchasing additional products on top of the computer monitor they were already looking at. This will help drive repeat business to your online store, it will definitely help maximize your profit margins so you can continue to get the most out of your e-commerce experience. Repeat business to your ecommerce store is crucial to the long-term health of your business.
4. Comments section below each and every product
Comments will help any customer get a little bit more information about the products you are selling and put their mind at ease when they are looking to spend money at your website store.
A share button allows customers to share each and every product that you have on your website with their friends and family. The purpose of this button is to drive repeat business to your online store and will also help you create a new loyal army of repeat customers.
Optimize your products
The optimization tools provided by your web hosting firm are very helping in building traffic to your website. But, in order to continue to get the most out of your e-commerce website it is important to follow these tips and tricks in this article to optimize your product pages.