Among the people that click the “like” button on your company’s Facebook fan page, as much as 90% of those people never return to your fan page, but rather they see and interact with your content in the “news” feed located on their Facebook page. For this reason, it is important that your news feed be optimized for major impact on Facebook’s news content section. And 30 billion pieces of news are shared on Facebook every single month. Your job is to make sure your news content is seen.
Three factors that affect if people see your news information:
These factors make up the an algorithm called “Edgerank”. It’s a very confusing formula, and no one really knows for sure what the formula is, but here are factors that may help to get your news feed posts viewed by more individuals and increase engagement with your fans.
– the relationship that your fan has with your page, how much they interact, comment and like, how much they see your content
– every piece of content has a specific score whether people like, or share
– how recent was your post?
Again, no one really knows the exact formula of the algorithm but a lot of research has been done on the most effective ways to optimize your content on Facebook. After extensive research, these are the top tips to get your content viewed by more people on their Facebook news feed.
Tips to get your content seen more on the Facebook News Feed.
1. Less is more.
Post two to five times per day on your Facebook fan page and you will find you get better engagement. The main reason that fans will unlike your page or hide you updates in their news feed is because you are posting too often.
2. Short character counts.
80 characters or less get the best engagement among your viewers.
3. Type of content is important.
Photos, videos and questions tend to get better news feed optimization. There is also links and status updates, so experiment with that and see what works best. You will most likely see that photos will receive the best engagement rate.
4. Use full links instead of short links to increase interaction.
Short links are great for Twitter, but you will get three times the engagement if you use full links in Facebook.
5. The time that you post is important.
A high traffic window is about 10am Eastern to 4 pm Eastern. Also try outside of business hours because people are on Facebook in the evenings.
Thursdays and Fridays are best.
Statistically, Thursdays and Fridays are usually the best days with 18% higher social engagement ranks. And with the Facebook “happiness index“, Fridays show to be the happiest days and social engagements spike on Fridays.
Post often and manually.
Rather than using automated software solutions, it is best to post manually and often.
By optimizing your Facebook news feed, you increase brand awareness, which can build your client base and increase your bottom line.