Many businesses just getting started are finding that the competition for attention on the web is fierce. And these businesses are finding that by going green, they are displaying their corporate responsibility. Companies are also finding that there are financial benefits to going green. So how does a new business go green in a responsible way? Start by doing some research on the web and list the ways of which a company can go green.
If a company is going to claim to be green, then it must have the consistency in every aspect of the business model. If your business is going to claim to be green, then you must practice what you preach.
- Top Ten Ways a New Business Can Go Green:
- Comply with all environmental regulations that are relevant to your industry.
- Develop a company-wide environmental plan.
- Build green.
- Buy green products and services.
- Choose green web hosting.
- Adopt energy efficient practices.
- Reduce, reuse, recycle waste generated.
- Conserve water.
- Adopt a company-wide pollution reduction plan.
- Create a green marketing strategy.
- Many Shades of Going Green
Top Ten Ways a New Business Can Go Green:
Comply with all environmental regulations that are relevant to your industry.
Compliance not only reduces your company’s environmental footprint, but it also protects the business from any legal actions or fines from the government.
Develop a company-wide environmental plan.
Developing a strong environmental plan will help define the corporate culture. A strong environmental plan and going green can boost the energy efficiency of your company to minimize its footprint. The company’s environmental plan should clearly detail the company’s green strategy and encourage divisions throughout the company to follow more green business practices. A company’s environmental plan of going green can help to shape the company’s overall environmentally-friendly objectives.
If your company is opening a new office or expanding locations, now is a good time to include as many energy-efficient features as possible. You can look to install energy-efficient heating and air conditioning systems, as well as appliances, equipment and lighting. Going green in the building process is a smart way to reduce your company’s environmental footprint and save money with reduced electrical expenses, for example.
Buy green products and services.
When buying necessary supplies or producing service providers for the company, it is important to think green. Businesses owners should consider filling the supply closets with products that are made from recycled materials or can be recycled. A company should also purchase bio-based and non-toxic products. Look for office equipment that has an energy-efficient rating, such as Energy Star. Going green and a company’s environmental plan can be stronger by recognizing the importance of the products that a company purchases.
Choose green web hosting.
Many business owners have decided to go green with their web site in order be more consistent with their green plan-of-action. Choose a web host that is carbon neutral and offers environmentally friendly wind-powered or solar-powered web hosting. Moving a web site to another web hosting provider is not a difficult task, and many web hosts even offer a free site migration service. Going green with a company web site is a strong indicator of the company’s overall commitment.
Adopt energy efficient practices.
Using more energy-efficient office equipment and implementing energy-reducing practices in the office will help save the environment and your bottom line. Employers should stress to employees that they be prudent and conservative with their energy use and provide energy-saving tips. Going green in the office is dependent on the practices employed.
Reduce, reuse, recycle waste generated.
Streamlining the company’s operations can reduce waste and lead to substantial savings and increased productivity. To save money and reduce waste, small businesses should use post-consumer recycled products and cut back on excessive packaging of products. Going green involves substantial environmental savings with recycling, for example, and this leads to a stronger overall commitment by the company.
A water-efficiency program not only reduces your company’s strain on our nation’s water supply, but it also reduces your company’s costs from buying, heating, treating and disposing of water. Small businesses can reduce water waste by implementing water-saving equipment utilities and should always try to minimize discharges to sewers. Going green involves conservation of water at all levels of consumption as well as disposal to protect our water quality.
Adopt a company-wide pollution reduction plan.
Every business creates waste, but it’s how you deal with it that separates you from the herd. Take steps to minimize waste, whether paper, dirty water or hazardous or toxic waste that requires special handling or disposal. Going green with a company-wide pollution reduction plan is smart.
Create a green marketing strategy.
Spread the word about your environmentally-friendly business by incorporating “green” claims in your marketing strategy to boost your brand image. Refer back to tip #5. Many green web hosts offer an emblem or a certification program for webmasters who want to use their web site to display the company’s “green” environmentally friendly status. Going green with a smart marketing plan can not only increase effectiveness of said campaign, but also boost goodwill for the company.
One final tip. Join industry partnership and stewardship programs to help you keep abreast of the latest developments in green processes and equipment. Furthermore, by joining industry and stewardship programs, a company helps to build relationships with other green business owners.
Many Shades of Going Green
As demonstrated, there are barriers to green infrastructure . There are numerous shades of green, so going green can equal many different things. If choosing a green plan is important to you or your organization, take a closer look at your business plan. Find out what green practices are in place in the plan and what changes need to be made. Take into consideration, for example, the everyday practices you plan on implementing. Additionally, take into consideration the company’s policy on green practices such as “reduce, reuse and recycle“.