It’s no secret that the economic slowdown has changed consumers’ spending habits, and large vehicles such as SUV’s are a luxury that many consumers can no longer afford. Companies are no different and many businesses are looking for ways to save money and increase their bottom line. The recession has caused many companies to choose Hybrid technology as a means of company transportation for many reasons including higher gasoline mileage, lower emissions, and as a way to stay-true to their environmentally friendly corporate culture. As a web-based business owner of an environmentally friendly green company, owning a hybrid defines the corporate culture of your company and shows your clients that not only are you advertising eco-friendly practices on your web site, but your company is implementing environmentally friendly strategies by providing corporate executives with green transportation.
Higher gas prices pinch consumers
We could potentially see consumers take a step back and slow their spending habits due to higher gasoline prices. A recent USA TODAY/Gallup Poll discovered that 54% of Americans believe high gas prices are here to stay. “It’s like this is the new normal,” says Demon Nelson of Southfield, Michigan, after paying $4.15 a gallon to fill up his Chevrolet Impala. One way to compensate for higher gasoline expenses is to cut spending in many other areas within a budget.
Cost of a hybrid car vs. higher gasoline prices
Maybe you’d like to reduce the U.S. dollars that flow to the Middle East for oil. Perhaps you’re motivated by concern for the environment, or the nagging reality that oil is a depleting resource that shouldn’t be wasted. Whatever the reason, many Americans—including corporations—are looking for more fuel-efficient vehicles. After all, the objective of any for-profit business is to achieve the highest profit margin, and by keeping a close tab on expenses, such as gasoline, many companies are able to remain profitable in this difficult recession.
Sticker mileage vs. reality
Studies show the average driver has been getting only 75 percent of the mileage figures that are on the sticker of their new vehicle. How could that be? It’s because the mileage numbers posted on the sticker of a new vehicle aren’t taken from real-world driving but from the U.S. Environmental Protection Agency emission testing procedures. Additionally, many variables—including weather, terrain, driving habits and condition of the vehicle—affect the kind of mileage per gallon that is achieved. Hybrid owners report that the “trip summary” feature is a useful tool in calculating mileage, which in-turn helps drivers to curve their driving habits in order to obtain better gas mileage. Some hybrid vehicles have ready access to their real-world mileage via graphical displays on the dashboard—a trip summary—which tends to draw driver attention to fuel use and mileage statistics more so than in conventional vehicles. This is helpful for hybrid owners to know the reality of their mileage statistics.
Company incentives to employees who go green
Some companies offer money to employees who buy hybrids. For example, Bank of America Corp. has offered a $3,000 reimbursement to employees if they buy a new gas-electric hybrid vehicle. Timberland Co., a maker of outdoor shoes and apparel in New Hampshire, has also offered $3,000 reimbursements to employees who purchase a new hybrid vehicle. Companies who have announced employee incentives are receiving positive feedback from consumers who are looking for ways to reduce their CO2 emissions.
Go green and save money at the same time
If you want to go green and save money at the same time, a hybrid car can help you do this and it has the added benefit of being environmentally friendly.
- Save at the gas pump
- Lower carbon emissions
- Better gas mileage
Although the hybrid tax credits expired December 31, 2010, there are still many incentives to consumers and reasons to go green with a hybrid automobile.
The green economy
Sales of environmentally friendly products—from energy-efficient light bulbs to cleaner locomotive engines—exceeded $10 billion last year, almost double the amount from the previous year. Not bad for a tough economy! It is no mystery why companies are going green. It is about fighting global warming, and at the same time increasing the bottom line. And companies are not stopping there, the next step is the greening of corporate offices and moving their web sites to a green web hosting provider.
Why should my business choose green web hosting?
Getting a little recognition on the Internet is hard, even in a niche market (especially in a niche market). You have less than 10 seconds to convince a site visitor to stick around long enough to learn about the quality of your services, your products or your message. Web surfers are usually numb to information overload. If they don’t see what they want to see on your home page or a landing page, they bounce. So, making a statement about your corporate culture and your business’ core values needs to happen in the blink of an eye. Visitors will never even see the “About Us” page if you don’t create a good impression – in 10 seconds!
Green web hosting is not a passing phase.
Green hosting isn’t some passing fad or some 60s hippie thing. It’s the future of web hosting. It has to be. So, look for a host that employs wind power to generate the juice to run the servers to host the web site – yours. Look for water-cooled servers that use recycled water instead of energy gobbling blowers to cool off those racks of servers, one of which is where your web site resides.
Green hosting also makes a statement about your company’s corporate culture and your concern for the future of the planet. That’s a good thing. Seeing the “green” logo on your site’s home page is a trust builder and a brand builder, as well.