- 1 Make IT “green” with green technology
- 2 Growth of the cloud
- 3 A warning from Greenpeace
- 4 Cloud growth and demand for energy
- 5 What is a data center?
- 6 Renewable energy and data centers
- 7 Data centers built in alarming frequency
- 8 Dell building 10 data centers
- 9 Will the new clouds be green or brown?
- 10 How much electricity does it take to power the cloud?
- 11 Growth of energy-efficient data centers
- 12 Maximize output from the cheapest and dirtiest energy source available
- 13 Large cloud data centers and their use of renewable energy:
- 14 Why use renewable energy?
Make IT “green” with green technology
To begin with, the term cloud, or cloud computing, used as a metaphor for the internet. Green technology and cloud hosting is based on an infrastructure and business model. With this model, the Internet delivers your data in real time.
Growth of the cloud
Because the iPad received more media attention than any other gadget released in recent memory. Whether or not you actually want an iPad, there is no doubt that it is a signal of things to come. The iPad relies upon cloud-based computing to stream video, download music and books, and summon email. For this reason, the iPad has a direct affect on the growth of the cloud.
See, already, millions access the “cloud”. Consequently, the cloud is used to make use of online social networks, watch streaming video, check email, create and share documents. Additionally, people use the cloud and store thousands of digital photos online on popular web-hosted sites like Flickr and Picasa.
A warning from Greenpeace
Because Greenpeace is warning that the emergence of cloud computing, technologies that lead to spikes in carbon emissions are in the news. Consequently, Greenpeace is calling on IT firms to make clean, green energy a priority.
Additionally, Greenpeace notes that as firms open new data centers to handle the abundance of data moving to the cloud, these should be powered by renewable energy. Most important, green technology can help with renewable energy solutions such as solar and wind with the development of the smart grid.
Cloud growth and demand for energy
Due to the growth of the cloud, climate change and reducing emissions from energy use is a growing concern. With the growth of the cloud, however, comes an increasing demand for energy.
See, for all of this content to be delivered to Internet users in real time, virtual mountains of video, pictures and other data must be stored somewhere and be available for almost immediate access. That “somewhere” that we are referring to is data centers.
What is a data center?
A data center is an enormous storage facility that consumes incredible amounts of energy. A data center is a physical place that houses a computer network’s most critical systems, including backup power supplies, air conditioning, and security applications. Cooling a data center, as you can imagine, consumes a great deal of electricity. Hot equipment generates heat.
Renewable energy and data centers
Data centers that rely on renewable energy, otherwise they are stuck with the same problem everybody has — having to accept the mix of traditional dirty energy sources that the electric utilities rely upon to feed the grid.
Data centers built in alarming frequency
Technology giant Dell announced recently that it is entering the cloud hosting market with a series of new cloud services, technologies, and data centers. The company invested a huge $1 billion throughout tone year to deliver “leading solutions, services and cloud-based delivery options” to launch and sell cloud services.
Dell building 10 data centers
Dell says it will build 10 data centers around the world so that customers can access its public and private cloud technologies. The announcement underscores CEO Michael Dell’s remarks, where he said the company is planning to build data centers in 10 countries around the world, starting with a new facility in Australia.
Will the new clouds be green or brown?
Ultimately, if cloud providers want to provide a truly green and renewable cloud, they must use their power and influence to drive investments to renewable energy sources. Additionally, cloud providers must be involved in setting the policies that will drive swift deployment of renewable electricity generation.
How much electricity does it take to power the cloud?
A much bigger cloud will require more electricity. The answer is far from clear, given the swift growth, and the unfortunate fact that many major cloud brands refuse to disclose their energy footprint.
Growth of energy-efficient data centers
Consequently, cloud-computing companies are pursuing design strategies that can reduce the energy consumption of their data centers. See, one might question the motivation. Is this a cost containment measure? For most companies, the environmental benefits of green data design are generally of secondary concern.
Maximize output from the cheapest and dirtiest energy source available
See, Facebook’s high-efficient data center in Oregon powers by coal-fired electricity. This clearly underscores the relative priority for many large cloud companies. See, increasing the energy efficiency of its servers and reducing the energy footprint is good. However, efficiency by itself is not green. See,if you are simply working to maximize output from the cheapest and dirtiest energy source available.
Large cloud data centers and their use of renewable energy:
- Lenoir, NC – 3.8%
- Dalles, OR – 50.9%
- Apple, NC – 3.8%
- Chicago, IL – 1.1%
- San Antonio, TX – 11%
- Lockport, NY – 27.7%
- La Vista, NE – 7%
Why use renewable energy?
In closing, as the energy demand of the cloud grows, the supply of renewable energy must also keep pace. Additionally, the industry as a whole should campaign for strong policies that result in economy-wide reductions in carbon emissions. The barriers to green technology are vast.
Therefore, choose a green technology provider that utilizes a data center powered by renewable energy. As a result, your business can be a part of the solution to global warming.