Marketing Mix: Begin With The Basics of Marketing
In the last post, we explored how a company stands to benefit when they use Green web hosting marketing. We saw that it eventually turns out to be their key marketing strategy and draws a lot of popularity and trust from the customers. If you plan to implement the same, but are not aware of where you start off from, this post may help you do it.
Definition of Marketing Mix
The art of a marketing mix is putting the right product or a combination thereof in the place, at the right time, and at the right price. The difficult part is doing this well, as you need to know every aspect of your business plan.
Marketing Mix 4 Ps:
Marketing Mix 7 Ps:
The 7Ps model is a marketing model that modifies the 4Ps model. The 7Ps is generally used in the service industries.
Marketing Mix 4 Cs:
The 4Cs marketing model is a modification of the 4Ps model. It is not a basic part of the marketing mix definition, but rather an extension.
- consumer wants and needs
Green Marketing Mix
By understanding the basic concept of the marketing mix and the marketing mix extensions, you will have better chances of achieving financial success. Another arm of marketing mix is green marketing .
Green marketing refers to the process of selling products and/or services based on their environmental benefits. whether it is your own business or whether you are assisting in your workplace’s business success.
One way you could help is by buying the credits of the company that invests hugely in buying Renewable Energy Certificates . This way, you will be able to contribute either as a company or individually for a cause that matters to you.
If you own a company, then you can simply opt to use more eco friendly sources of energy. You could tab on the solar power wherever possible to run the systems in your company. When done intelligently, the solar energy can also run huge servers and hence make it a more viable option. There are people who handle things differently for the benefit of the environment. What we can do from our end is to show them our support towards the cause even in the smallest of ways.
Green Emblems on Your Website
By utilizing green emblems on your website, you display a level of responsibility to the Internet public. Most green web hosts offer a collection of green emblems that you can paste into your website for free. It is best to insert them into the footer or sidebar of your website and on every page and post. Visitors to your website can see that your company is responsible when it comes to the environment and renewable energy. Your websites will be powered by renewable energy when you choose a green web hosting firm.