Local Search Engine Optimization Tips Have you ever wondered why your competitors show up in local searches but your website does not? If you know that your company is better equipped to provide a product or service than your competitor, then why does your competitor show up in local search, while your website is practically
With a successful SEO and marketing campaign, no longer will you wonder why your competitors rank well while your website does not. Welcome to the Marketing and SEO category of our blog. We recognize the importance of SEO and marketing for your business website. SEO is a mature industry, but not one that is easily understood. The reason for this is because algorithms, particularly Google's algorithm, is a mystery. So, as online marketers, we can't just guess which factors will make our website rank well. Instead, we research, learn, A-B test, and repeat. It is not trail by error, because we can't really afford to simply fail, but instead we trial after very careful research. Online marketing is the umbrella under which SEO, content marketing, visual marketing and social media marketing reside. And because most business owners have a budget for their marketing efforts, SEO - search engine optimization - is important. Your websites' organic traffic from Google, for example, is dependent on many, many factors. Beside the algorithm, Google has many specific items that will affect how your website ranks or if it ranks at all. One way to learn more is to read the Google Webmaster Central blog. Another way to learn more is to read and follow industry expert blogs. How does one choose an industry leading expert? Very carefully. We recognize the importance of choosing a blog reference for your business website. Look for a company that has a long lineage on the web. Experience in handling thousands of followers, hundreds of fans and running a collaborative business with clients. Choose well.
Steps to generate Content for Marketing Content for marketing is the creation and publication of quality, original content for the purpose of generating leads, building a brand and enhancing visibility online. Content marketing can take the shape of blog posts, case studies, white papers, videos and photos. Marketers have employed content marketing as a strategy
Every Internet marketer has heard it. Every entrepreneur lives it. It’s true and something that we live, eat, and breathe on a daily basis (if you make your living off of the Internet). Content really is king. Knowledge or “thought leadership” (when well done), can significantly raise your business profile visibility, build and strengthen a
Your social presence is just an extension of your brand, allowing that brand to reach many more people through networked experiences. Evaluate your online efforts and justify your role in the organization! Metrics and formula can determine if your efforts are moving your business ahead or wasting your time. Marketing evaluation tools Companies who incorporate
What type of marketing should I use for my business? Business owners often have this burning question on their minds – what form of marketing should I use that will drive more customers? What type of marketing will reduct my cost per lead? What type of marketing is the best investment and will result in