To begin with, almost every Internet marketer has heard it. Every entrepreneur lives it. It’s true and something that we live, eat, and breathe on a daily basis. If you make your living off the Internet, you know that content is king.
For starters, knowledge or “thought leadership”, can significantly raise your business visibility. It can build and strengthen a brand. This can lead to stronger client relationships and stronger revenue building opportunities. In other words, copy creates revenue building opportunities. This is also referred to as inbound marketing and it is the cornerstone of marketing on the Internet.
- Inbound Marketing with Content
- Create a culture of commentary
- Here’s what is necessary to succeed in copy creation:
- Content Marketing
- Social Media
- Twitter marketing
- What content is shared?
- Encourage copy creation within your company – Here’s how:
- Show them the money
- Create a buzz
- Have an approval process in place
- Make it easy
- Make it simple
Inbound Marketing with Content
First of all, to do inbound marketing, you need to create valuable subject matter. But when marketers set out to actually build a content creation team, there are challenges. A well-run machine is built with solid, high quality parts that are all working together. The hope is to achieve the same goal.
Furthermore, to become a substance creation machine, you need to create a company culture. One that supports the goal of frequent, high-quality content creation is necessary. Therefore, in a content culture, content is not an afterthought. It is not an optional expense.
Create a culture of commentary
The companies that have created a content culture view it as the basis for running a successful company. This includes marketing, sales, and customer service. Consequently, in order to create this culture, one must remove barriers to copy creation.
Here’s what is necessary to succeed in copy creation:
- Publish amazing blog article every day.
- Create new lead generation offers every week.
- Design beautiful, engaging images to share on social media.
- Newsjack in the blink of an eye.
- Be on the cutting edge of new content formats and ideas.
- Avoid these common problems .
Although we all realize that content creation is necessary in the social age, there are barriers.
Most important, if your company is on a strict budget, consider these free contents sources.
Yet, the biggest barrier to creating content is time, or the lack of it. Consider our time management tips for ideas.
Thankfully, sharing insightful commentary quickly and efficiently is where social media comes into its own.
Most of all, share knowledge in less time than it would take to think of a new article.
Because the top 200 companies lag way behind in using Twitter marketing to its maximum potential, there are opportunities that are not yet tapped. Yet, big companies have fewer than 360,000 followers, which is debatable a negative or a positive.
See, successful firms regularly share thought provoking insight and knowledge on social media. These are the firms who are more likely to be considered thought leaders in their industry.
Most of all, generate a greater amount of leads with content.
Especially relevant is getting your content shared. Those with the same experience and insight will likely share your articles and posts. Sometimes when the quicker you arm your target audience with the right knowledge, the better it will be for them.
So, social media is the best way to get a message out – and fast! Additionally, visual marketing on each post will increase the likelihood of people sharing your content.
Encourage copy creation within your company – Here’s how:
Show them the money
78% of small businesses attract new customers through social media. Plus, 60% of large companies have acquired customers through Twitter. So, communicate these stats to your employees and re-iterate to them the importance of copy creation.
Create a buzz
Next, create competitions which can be a great way to inject a competitive spirt. Also, it will reduce the intimidation of creating social media posts.
Have an approval process in place
Seems like having a good approval process is critical. Make people feel relaxed about creating commentary. Establish a short sequence of steps necessary for employees to get their copy approved.
Make it easy
Use your own style of language. Write about topics that interest you. Write like you speak. Keep it simple, which leads us to the next point.
Make it simple
Choose one platform of experts to reduce the amount of time doing promotion. Furthermore, replicate this insight again on other social media platforms.
Finally, at the end of the day, be able to respond to comments. Next, share further insight quickly, effectively, and widely is where social media comes into its own. Consequently, social offers the opportunity to build profiles, establish brands and win business.