- 1 Keyword Planner to get Your Website Listed
- 2 Keyword Planner to Find the Right Keywords
- 3 How do I get my site listed in search engines for my specific keyword?
- 4 Compile your list with a keyword planner
- 5 Write valuable content for your web site and use the keyword planner to choose keywords to target.
- 6 Write articles with keywords you have researched in a keyword planner
- 7 Can a keyword planner tell me which keywords are the most often searched in my industry?
- 8 Fresh, juicy content is the key to organic, search engine traffic
- 9 Use a keyword planner to test new keywords
- 10 Explain in simple terms what your website is about
- 11 Keep your Website Current to Build SERPs
Keyword Planner to get Your Website Listed
Help! No one can find my website. Use a keyword planner to tweak your keyword list and improve search engine results.
The objective of any search engine is to deliver the most relevant web sites, ranked according to their relevance. The most relevant site ranks at the top, with sites of decreasing relevance filling up page after page of SERPs. That’s why most search engine users never get beyond page 2 or 3 in any SERPs. If your site doesn’t rank in the top tier of SERPs you won’t see much organic traffic – visitors who found your site via a search using keywords as part of their query.
Keyword Planner to Find the Right Keywords
Think of keywords as the means by which your web site is sorted in that gigantic index called a search engine, whether it’s Yahoo, Bing, Google, Ask or any of the other general search engines we all use every day.
Choose the right keywords and your site will be placed in the proper “file folder” of the search engine. Choose ambiguous keywords, or conflicting keywords, and search engine bots won’t know where to file your site within its index.
How do I get my site listed in search engines for my specific keyword?
Keywords, or key phrases, are used by search engine “bots” to gauge your web site. See, search engines have no idea what your web site is about. After all, a search engine bot is a computer program. So without a few clues, it has no idea what your company does or what it sells. So, let’s make it easy for the bots and spell it out for them. Let’s make it easy for a search engine bot to not only crawl your web site content but to also determine what the theme of your web site is.
Compile your list with a keyword planner
Research your competitor’s keywords and analyze which companies in your industry are “doing well” in search engines. From the list of competitors, analyze their web site and their content, especially the keywords they use. From this analysis, compile a list of keywords that you would like to target by including valuable web site content onto your pages.
Write valuable content for your web site and use the keyword planner to choose keywords to target.
Do not over saturate your content with these keywords because this could be interpreted by bots as “spam”. Instead, write as you would speak — naturally and with a few keywords in the mix.
Write articles with keywords you have researched in a keyword planner
And most importantly, write articles and post them to your web site consistently — at least once or twice a week. Search engine bots will view any content over 31 days old as yesterday’s news and your site ranking doesn’t get any better. And if a repeat visitor stops by and sees that same content you had up three weeks ago, well, after a while, those repeat visitors stop visiting.
Can a keyword planner tell me which keywords are the most often searched in my industry?
Absolutely, yes! The Google Keyword Generator – Use it. It’s one of the most valuable tools available to new web site owners:
- The Google Keyword Generator doesn’t project results, it delivers actual search terms and phrases entered by Google users in the past 30 days.
- These are real users of the most popular search engine in the world.
- It indicates the number of searches conducted for each keyword or phrase.
- It will expand and refine your list of intuitive keywords.
- It’s really simple to use and interpret the data.
- It’s Google, for goodness sake.
The data showing how often a term is used displays in the keyword planner. Simple changes to your list will make a huge difference in the delivery of visitors to your web site through organic search results.
Fresh, juicy content is the key to organic, search engine traffic
A critical key to web site success is fresh, juicy content – less than a month old. That’s about how long you derive SEO value from site text. However, you derive conversion value if you keep them coming back with lots of new, helpful content, light on the sales hype.
Use a keyword planner to test new keywords
With keywords, it’s better to be clear than clever so keep it simple. Constantly tweak your list with a keyword planner. Test new keywords against existing keywords. Make it a good web business practice to constantly refine the keywords using a keyword planner.
Explain in simple terms what your website is about
Because search engine bots are not bright. Therefore, explain in detail what your web site is about. The likelihood of a good listing in search engines for your target keywords will improve.
It could well mean the difference between fast growth and business success and a web site with cob webs on the home page. Which would you rather own?
Keep your Website Current to Build SERPs
So keep your site current. Change content at least twice a week. The more the better. In no time, search engine bots will recognize your new content in under an hour and you’ll build more SERPs links with every post you make.
Yep, the W3 is a giant maw that consumes content by the kilo daily. Keeping your site fresh and green is a critical part of SERPs ranking and conversion ratio so keep them coming back, and may the Google gods smile upon your freshly updated web site.