These press release tips will help you to achieve your most desired action and get noticed. Because a well-written, informational press releases can enrich a web site with incoming traffic and provide a solid boost to company sales.
Get Noticed with an Online Press Release Tips
Not only do press releases draw attention to your products and web site, they can provide valuable inbound links that are keyword rich. Press releases tips should be recognized and applied prior to writing and distribution.
Table of Contents
- 1 Press Release Tips
- 1.1 These Press Release Tips Can Help to Get You Noticed
- 1.1.1 Use a professionally-designed banner
- 1.1.2 Be sure to include embedded links
- 1.1.3 Provide an RSS link
- 1.1.4 Include quotes instead of testimonials
- 1.1.5 Build your press release to be print-friendly
- 1.1.6 Encourage and enable readers to leave comments
- 1.1.7 Encourage sharing of your press release
- 1.1.8 Add a tag cloud
- 1.1.9 Provide detailed contact information
- 1.1.10 Specify the date of the press release
- 1.1.11 Increase Effectiveness of your Press Release
- 1.1.12 How do you choose the company that distributes your press release?
- 1.1.13 Online Press Release Distribution
- 1.1.14 Viral is important, but it’s not all that matters
- 1.1.15 Draw Attention to You and Your Web Site
- 1.1 These Press Release Tips Can Help to Get You Noticed
Press Release Tips
To make the biggest impact on the reader and to encourage the reader to perform the most desired action (MDA), whether it be to call or click, here are some tips to make your press release really stand out.
These Press Release Tips Can Help to Get You Noticed
You want to get noticed. Therefore, we have compiled what we believe to be the top press release tips:
to catch the readers’ attention. An all-text press release may be mundane, and some eye-bling at the top of the page will break up the white space.
to your company’s web site with keyword-rich text that is relevant to your industry. That’s one of the reasons you distribute the press release – to drive traffic and increase inbound links to your site. In fact, provide a couple of links back to your site. Place one at the top of the page so it can be easily seen by readers. Then, embed a link back to your site within the author’s resource box at the bottom of the page.
to your company blog and a podcast link so that other site owners can pick up the PR as they sort through the mass of morning news. One click and you can be picked up by RSS aggregators for broadcast over numerous RSS feeds, which can provide inexpensive marketing that could go viral.
Include quotes instead of testimonials
There are many fake testimonials on the web and people have learned to tune them out. A direct quote, on the other hand, adds credibility and is a real trust builder. Get quotes from credible sources willing to lend their names to your projects.
Build your press release to be print-friendly
Allow readers to print out your press release. Make the file available in Word doc and Adobe pdf files on your web site. A note of caution, however, be sure to save these additional files in a folder that is blocked from being crawled and indexed by search engines, otherwise you could get dinged for publishing duplicate content on your web site. For more information on how to “block” a folder from being crawled and indexed by search engines, refer to robots.txt documentation on the web.
Encourage and enable readers to leave comments
This converts your press release into a blog post. This motivates bloggers to comment and allows others to comment on your opinions or other content, which also increases the effectiveness of your PR. The whole point is to have the release read by as many people in as many different formats as possible – from directly through a browser to a print out on the refrigerator of a few hundred homes. The more accessible the press release, the more it will be accessed, used and shared.
Encourage sharing of your press release
Social networking sites like Facebook, LinkedIn, Twitter, digg.com, reddit.com, stumbleupon.com and other sites can take a ho-hum press release and quickly turn it into a web phenomenon. It is not unusual for an article or press release to get pinged hundreds, or even thousands of times. With a single click, a reader can share or recommend your content, encouraging others to take a peek.
Add a tag cloud
with keyword-rich text to your press release. A tag cloud reveals how readers describe your article in terms of content. WordPress offers many modules or plug-ins that make installing tag-clouds easy. A tag cloud performs a couple of important functions. First, it helps you refine your keyword list by getting direct marketing data from PR readers. Second, it provides links to other content, some of which may be contained in your site’s article archives, which drives more traffic to your pages.
Provide detailed contact information
at both the beginning and end of the press release including: contact name and title, telephone, email address, web site URL, the company’s physical address, Skype user name and any other helpful information that enables web reporters quick access to quick answers. A web reporter may rewrite your press release and run it as an article or blog post somewhere else on the web. If you provide complete contact information for these web reporters, you stand a much higher chance of getting a mention or even an embedded text link back to your site.
Specify the date of the press release
It is common for press releases to reach a webmaster’s desk several weeks before the anticipated release date. This gives site owners a jump-start on your new content to be released so that they have time to prepare and decide what to do with your valuable information.
Increase Effectiveness of your Press Release
There are other things you can do to increase effectiveness of your Press Release. These press release tips can do just that.
- Add pictures
- Edit the content so it is informational, not a sales piece.
- Before you distribute your press release, proof read it at least three times. Nothing says a lack of quality control than a press release loaded with typos and poor grammar.
How do you choose the company that distributes your press release?
There are many to choose from, but sorting through the good and not-so-good distribution services can be a mind twisting experience. Start with the services that rank highest on Google for “press release distribution”. Build popularity for your press releases online by choosing the right distribution company. And you can certainly ask the company representative for examples of recent releases distributed by their company. You can also verify to confirm if these press releases are having the desired viral effect by utilizing Google Analytics to see how the site performed before and after the release to the media.
Online Press Release Distribution
Online press release distribution is spotty at best, but the gamble is well worth it—especially considering the fact that Google “press release” and the search engine will account for up to 1.3 million links. The press release syndication service that you choose to distribute your news is only as good as the extent of its online database.
The topics of most press releases have limited interest within a very narrow vertical market. So, the company releasing the press release will tell you that it can reach one hundred thousand web sites. But, only a few hundred sites will actually pick up the release and publish it. Now, that’s not bad, don’t get me wrong. That is a few hundred valuable links back to your site (inbound, one-way links are the best). You will see a spike in site traffic, though it’s unlikely that they will be beating down the digital doors after your first few releases. But continue distributing PR’s that are professionally-written, and in time, you will see a significant increase in traffic.
Draw Attention to You and Your Web Site
Build a PR with eye appeal, quality information, multiple formats and links back to your site. A well-written press release will stand out from the digital deluge of garbage that crisscrosses the web each day. Draw attention to you, your website and your products or services with an online press release.