- Optimize then get down on one knee and propose to Google.
- Optimize to Avoid Google Over-Optimization
- What is a Google over-optimization penalty and what steps can be taken to prevent it?
- Tips to Optimize and Avoid Google Over-Optimization Penalties
- 1. Repositioning Ads “above the fold”.
- 2. Be sure links to/from your website are earned.
- 3. Analyze the trust factors of your inbound and outbound links.
- 4. Analyze your website’s navigational structure.
- 5. Google Chrome code to detect over-optimization
- Why is Google acting on this now?
- Recommendations for SEO
Optimize then get down on one knee and propose to Google.
Getting Google to send Internet traffic to your website is exactly like those old courtship rituals of the days when wooing was all the rage. There are protocols, best practices and terms of service. It’s an engagement. A partnership. Hopefully, if you keep Google happy, it will be a long partnership and your website will have a steady flow of Internet traffic. Learn more about the how to optimize your pages to avoid the Google over-optimization penalty. Optimize like your life depends on it!
Optimize to Avoid Google Over-Optimization
So what is going on, you say? Well, for starters, Google is in the midst of a major effort to reduce excessive search engine optimization (SEO) tactics which they judge to be manipulative or unfair. Google has warned some webmasters that they will penalize a website for “over optimization”.
What is a Google over-optimization penalty and what steps can be taken to prevent it?
Google penalty, you say? What does that mean? Let’s put it this way… a penalty from Google is bad. Real bad. A penalty from Google can be a major blow to an Internet company. It results in less traffic from the Google Gods, so—at all cost— we as webmasters try to avoid them. Optimization involves a delicate balance between following the rules, and not over-doing your efforts. Careful, here, because this counts.
Tips to Optimize and Avoid Google Over-Optimization Penalties
Avoid these barriers . Five important tips for reducing your chances of a penalty from the Google Gods to remember:
1. Repositioning Ads “above the fold”.
Repositioning ads that are above the fold on your web pages, especially ones that have links that leave your site is crucial to making the Google Gods happy. Image Ads above the fold with links that leave your site are considered spam, or also indicate a low-quality site. Regular navigation above the fold is natural, but if all the links above the fold leave your site, it is spam. Google is becoming more aggressive about weeding out these types of sites from the Google index.
“Above the fold” is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper, or in case of webpages.
Organic links are earned and appropriate to the subject matter of your page, while an inorganic link has a low overlap of complementary content. Inorganic links on your website suggest to the Google Gods that you are out buying, soliciting or bartering links. Organic versus inorganic links is a term that is referenced in a “re-inclusion response” from Google, so it is a real term and webmasters need to take notice.
Biased of links, the trust factors of sites that link TO your site, are now more important than ever. You can determine the inbound links to your site in Google’s Webmaster Central. So, make sure that your inbound links are appropriate to your site. Link out to websites that are organic and appropriate—meaning your site content complements the content of the site that you are linking TO.
Present the page the way the page should be presented. Google has been very vague about what over-optimization is. They draw a line for spammers, however, Google must be intentionally vague otherwise spammers will take advantage. The best webmasters can do is to attempt to determine what over optimization is. Over optimization is the organic and inorganic approach to link structures and the network of your inbound links. Inbound links are the easiest to get, therefore they are a likely target for over optimization.
5. Google Chrome code to detect over-optimization
Spiders do not fully emulate a browser, even though Google owns a browser, called Chrome. Google could take part of the browser code and use that to render pages. They could even call it a browser, instead of Googlebot. Google can easily determine what a page is about with its technology.
A penalty from Google can be a major blow to any company. So optimize like your life depends on it!
Why is Google acting on this now?
The rule of threes: Pretty soon the first page of organic results on Google will be three pay-per-click links, three organic links, and three Places links. The other 10 percent of the page will be engagement such as videos, news, images, etc. So, the home page will really only have three organic links that matter. Brands that are purely virtual on the web will not be able to compete against Google Places. In order for quality sites to show up in the organic space, Google must get rid of the sites that ply for those rankings and in order to do this, they need to make the organic listings better.
Recommendations for SEO
Google will continue to tighten down on organic and inorganic links. If people link to your website for no reason, it could hurt you. Organic links that count result from people linking to you and its totally expected. Webmasters need to look at inbound and outbound links and prune those links to be sure that they are organic. Site owners need to be more careful about who they link to and who links to them. Optimize carefully.