The Internet Never Stops Changing
Your marketing strategy should keep up with the ever-changing Internet.
Marketing Tip 1: Guest Post Links No Longer Effective
Guest post links won’t be as effective as previously thought. You have probably ignored the search engine’s warnings regarding guest posts to build links because you still saw the tactic working well. Google updates its algorithm to devalue a lot to these links. So don’t waste time on guest posts, because they will not boost your search engine rankings like in previous years.
Marketing Tip 2: SEO Becomes More Difficult
Google updates like the Panda and Penguin ones that shook the industry, make search engine optimization (SEO) and organic traffic building more difficult. As a business owner, organic traffic is the best. It’s an investment in your website and company. So, in the past, webmasters thought it simple to gain traffic with the simple “content is king” policy. Things have changed! It is harder to manipulate search listings. So, for future organic traffic to remain or even improve, business owners need to focus on creating a better product or service! And, as always, focus on improving the content on your website.
Marketing Tip 3: Old School Link Building
Old school link building is more popular than ever. Webmasters have not given up on the old tried-and-true methods of link building. From manually hitting up thousands of sites to leveraging broken link building, these methods are increasing in popularity for the reason that they work! Many of the new, trendy strategies are good investments of your time, but in the end, old school methods work and they work well.
Marketing Tip 4: Social Media and Blogging
Social media and blogging are the cornerstones of content marketing. Social media is again a top contender in your marketing arsenal. When you complement your blog with a large social following, you can make almost any new blog popular and effective. Companies spend thousands of dollars a month on building up their social media accounts. Why? Because if a company has a large Twitter following, for example, it is easy to share a recent blog article with your followers and get instant traffic! Show respect to your followers by providing quality content on a regular basis.
Marketing Tip 5: Marketing Budgets Get More Creative
Marketing budgets shirt toward creative approaches for the simple reason of a better cost-to-benefit ratio. The use of traditional advertising channels such as PPC, SEO, and social media marketing will continually rise. Companies that are looking to get more bang for their marketing buck are constantly exploring new venues. It’s all about testing and you will see companies doing more of this in the future.
Marketing Tip 6: Newspaper Ads Are Not Dead!
Print newspapers are a dying business. Most people read their news on the Internet these days. Its faster and easier. This makes newspaper websites extremely popular. Instead of investing in a newspaper ad in your Sunday paper, many business owners are leveraging their advertising budget on newspaper websites. By partnering up with newspapers and their large audience, business owners are able to more effectively user their marketing budgets to reach large audiences using their targeted keywords.
Marketing Tip 7: Software and Free Tools
Free tools are becoming a really popular form of marketing. Many companies already leverage this tactic and this trend is only getting bigger. It can work for almost any industry and it is very cost effective because it has a better return on investment (ROI) than any other marketing method we have tested.
Marketing Tip 8: Conversion Optimization
Corporations more and more are hiring individuals who’s specialize in conversion optimization because companies are willing to pay a lot of money to boost their conversion rates. This is an excellent method used by companies who share the goal of increasing conversion rates while combating their advertising costs.
Marketing Tip 9: Marketing Tools Become Free
The number of free marketing products will drastically increase in the comping years. Small and medium sized businesses can not afford to pay for them, and companies are willing to give them away for free because they know that they will eventually grow in size. The ultimate goal of the companies who give away these free tools to consumers is to up-sale to them and eventually, charge these customers for the service.
Marketing Tip 10: Personal Brands
People will start to build their own personal brands. Personal brands are a proven way to generate a positive ROI for businesses. Personal branding will eventually cause people’s businesses to generate more income. Companies like to hire people with strong personal brands because it helps to create a solid brand evengelists.
Digital marketing is necessary to grow a business online. Search engines make things a bit more difficult and the business world is becoming more and more transparent. As a business owner, it is important to not be afraid of change. Embrace it! Learn, adapt, and grow your business. If you can adapt before your competition does, you can win!