Video Marketing YouTube
Now that you have created a video that you are ready to market to the world, take the time to plan an effective strategy and your video marketing efforts will be more successful. Video marketing YouTube is just as important, if not more so, than other video marketing efforts.
- Identify keywords using Google’s keyword tool. Choose keywords that are widely searched. Market your videos accordingly by adding these keywords to the beginning of your video’s title, description and keywords to see immediate results.
- Call to action. If your video does not tell people precisely what to do next (at the end of your video) you could be losing sales.
- Call to action overlay allows people to click to a button inside your video.
- Put your domain with the https:// in the video’s description. Put this in the BEGINNING of the description so people can click it and go directly to your web site.
- Adding annotations to your video. If used properly, they can be very effective. You can not turn annotations into click able links, but you can use annotations to subscribe, like your video, or watch the next one in your play list.
- Upload your transcript. Write out a complete transcript of your video and save to your computer as a .txt file. Then upload this transcript to YouTube and they can sync it to your video. Every single word of your transcript will be indexed and incorporated into its search algorithms. With a complete transcript, you will have the upper hand against your competitors on YouTube. Adding a few back links to your video and your channel URL will make a considerable difference in where your videos rank in search results.
- Promote or re-promote your video. Once you have gone through all the four steps above, its time to share your videos with your friends and followers. Embed your videos in your blog, for example, and share the blog post to email subscribers or social media followers. Include a simple call-to-action and encourage people to share your video with others.
The time and effort that you spend creating videos is more effective than Tweeting or Facebook posts. Video marketing is just as important, if not more so, than other marketing efforts.