How to Create, Build and Host Videos for Maximum Traffic with YouTube Marketing
YouTube is the second largest search engine in the world. YouTube can be a very valuable source of traffic to your website. And web hosting providers all have their own set of advantages and disadvantages – making each suitable for different aspects of SEO and Inbound marketing with videos. Video web hosting is a large industry but many entrepreneurs contemplate whether video web hosting or YouTube video web hosting is better. We will explore the benefits of video web hosting and the benefits of YouTube for hosting your videos.
In order to be effective with your video marketing, a few planning strategies should be considered prior to launching your video marketing campaign.
Video Web Hosting
How should I host my videos for SEO purposes? Is it better to use YouTube or third party web hosting? Is video web hosting preferred or should your marketing team upload videos to YouTube?
SEO and Video Web Hosting
In terms or search engine optimization and increasing traffic to your website by building website traffic with a rich snippet and improve your domain’s overall ranking, it is more beneficial for your website to put your videos on YouTube. For more information about utilizing videos for SEO, please refer to our blog post about marketing videos on YouTube. Google owns YouTube, so for this reason, if your focus is on search engine optimization, it is recommended that you choose video web hosting with YouTube rather than upload your videos to your own web hosting.
Getting Started with YouTube Marketing
Every week come up with content. Explore what is popular on the Internet today and then create a video that answers questions that people ask. Put your videos on YouTube. You can acquire businesses success only when you can determine what to do with the traffic that you create from your YouTube videos.
Video Web Hosting on YouTube
Upload videos to YouTube and your videos will help to brand awareness. There are people who will learn about your YouTube channel and come to think that you are the authority in your field. Provide compelling content and present it in a way that is interesting. It will drive traffic to your site.
Strategies for YouTube Videos
If people are examining YouTube and your brand has large amounts of videos, the more traffic you will have. You can create compelling content, continue to pump content into the stream. Put the focus on the content and not the personality. This is helpful because if you eliminate the personality, people do not pay attention to the person. The focus is then transferred to the content instead of the person: are they old, are they young, how do they talk, etc. Show your content in the video, put music in the background and then finish the video with a question. The question at the end of the video prompts people to comment on your video. Engaging comments are very beneficial to your YouTube channel. A discussion will begin among the people that comment on your videos.
Create videos that are original. Do what others would not do and then take it to the extreme. Take your ideas and introduce new techniques.
What makes a good video?
List to your audience. Feedback is crucial. Today we get to see what our viewers do immediately using the Analytics that are built into YouTube. If, for example, you learn that you are losing a lot of visitors within the first few seconds of your audience, you can re-examine your strategies and eliminate the action that is causing visitors to leave. Grab the visitor’s attention at the very beginning. You don’t want to lose your audience, especially if your message is at the very end. For example, elaborate introductions can cause a viewer to move on to something else. Change your format based on YouTube Analytics and watch your viewership grow. Provide an open to establish credibility and authority, but if people have seen that before, give them the option to skip the opening. The goal is to drive traffic to your money site. Annotations are an excellent way to do this. An example is “click here to visit our website” which at that point, you give people to opt-in to your e-mail list.
How do you get your videos to be seen?
Realize early on exactly who your target audience is. For example, if you are marketing to kids, you will have few sales because children are not the ones that make buying decisions. Build and maintain an e-mail list that you can use to introduce new YouTube videos. Encourage people to subscribe to your channel. Do not innovate your e-mail or YouTube subscribers to more than one video a week. Some viewers don’t want to watch a video that is 12-15 minutes long. Segment your lists and invite people to subscribe to topics that only appeal to the viewer. Create a channel and stick to that focus. One minute recipes or business marketing tips, for example, need to be segmented into relevant segments. Don’t commingle topics into your YouTube channels. Put video content on your channel that is relevant and appropriate to the name of the Channel.
Strategies for Planning a YouTube Channel
Site down and map out what you would like to happen with your content online. What is the purpose of you putting content on YouTube? Where do you want your visitors to go? What is the purpose of putting this content on YouTube? Is the purpose to drive traffic to your website or blog or do you just want people to watch your videos. Business leadership strategists believe that by putting out as much useful YouTube video as possible, they can become the “authority” in their field. Their purpose is not to sell products or services, but rather to become a calling card as an authority in their specific field. You need to have a very clear vision of what you want to accomplish. It takes a lot of work and determination and strategy, but in the long run, you can build incredible following using videos on YouTube.
Prepare for a Video to Go Viral
You have to be prepared for the time when the video takes off. You have no idea which of your videos will go viral. When a video does take off and go viral, the real failure is not having your ducks in a row at the very end. There is a tremendous call-to-action and you need to plan for that possibility that your video will indeed go viral. With video web hosting, you have the added responsibility of hosting a video that may go viral. In that case, would third-party video hosting be better? If your videos are hosted with YouTube, then you do not really need to worry about your videos going down, do you? If you do not have the steps in place when people contact you and ask to share your video you need to be prepared. Yes, people can take your video and share it without your knowledge, but some people will contact you and ask permission to help make your video go viral. If people or marketers contact you asking permission to use your video, you need to be prepared with questions such as “do you want a clean copy” or “can you use this copy and please use this header and this reference”. If you do not know to ask, then your window of opportunity has been lost. Prepare your landing page and be get ready to move very quickly because you can never tell when a video can take off.
Live Streaming on YouTube
YouTube gives some companies permission to “live stream”. It is a new technology but viewers like “live shows” on YouTube. The response can be tremendous. Put the question out…”would you like us to do this again?” Listen to your audience and react to their comments. For example, ask them if they have a favorite topic and watch your engagement grow.
How to Merge Multiple Facebook Fan Pages
You need an ultimate destination. Is your destination your website, your blog or your Facebook page(s)? If you have multiple Facebook Fan Pages, it is possible to merge them so that the ultimate destination from your YouTube videos will be a more efficient landing for your viewers.
Many companies have fallen into the situation of having multiple Facebook Pages, only later to learn that it is better to have multiple pages merged into one. To shift visitors from one page to another page, you can make an official request to Facebook for a name-change on both pages, and then merge them into one page. It is a little tricky. You usually need to have documentation that you can upload to Facebook to provide to them that you have re-branded your company or adopted a new “official” company name. If you have not really re-branded your company or changed its name, don’t give up. There are still ways to utilize the resources of multiple Facebook fan pages. Take your other pages and run promoted posts that say, “we are moving” and link to the new page. Put a link and a tag in the post that you are going to promote. Give people some good reasons why they should like your new page such as promoting additional tips and benefits. The posts will push to the news feed of your fans. Some of your fans will transition over to your new page and some will not. Focus on building your new page from there.
Quality Videos Above Quantity
If you absolutely blow your viewers away with the quality of your YouTube videos, they will subscribe to your channel and become engaged and loyal followers.
Video Web Hosting–Should I store my videos on my web host or on YouTube?
Although many web hosting providers allow you to upload videos to your web hosting account, a more effective way to get your YouTube videos to be seen and increase the chances of those videos going viral is to upload them to YouTube. Your website or blog should serve as the final destination to which you want your viewers to visit, because after-all, if you are an Internet entrepreneur, your website or blog is technically your “money site”.