Table of Contents
- 1 Help! No one can find my website.
- 2 How do I get my site listed in search engines for my specific keyword?
- 3 How do I know with certainty which keywords are the most often searched in my industry?
Help! No one can find my website.
The objective of any search engine is to deliver the most relevant web sites, ranked according to their relevance. The most relevant site ranks at the top, with sites of decreasing relevance filling up page after page of SERPs. That’s why most search engine users never get beyond page 2 or 3 in any SERPs. If your site doesn’t rank in the top tier of SERPs you won’t see much organic traffic – visitors who found your site via a search using keywords as part of their query.
Think of keywords as the means by which your web site is sorted in that gigantic index called a search engine, whether it’s Yahoo, Bing, Google, Ask or any of the other general search engines we all use every day. Choose the right keywords and your site will be placed in the proper “file folder” of the search engine. Choose ambiguous keywords, or conflicting keywords, and search engine bots won’t know where to file your site within its index.
How do I get my site listed in search engines for my specific keyword?
Keywords, or key phrases, are used by search engine “bots” to gauge your web site. See, a search engine bot has no idea what your web site is about. After all, a search engine bot is a computer program. So without a few clues, it has no idea what your company does or what it sells. So, let’s make it easy for the bots and spell it out for them. Let’s make it easy for a search engine bot to not only crawl your web site content but to also determine what the theme of your web site is.
- Compile your keyword list – research your competitor’s keywords and analyze which companies in your industry are “doing well” in search engines. From the list of competitors, analyze their web site and their content, especially the keywords they use. From this analysis, compile a list of keywords that you would like to target by including valuable web site content onto your pages.
- Write valuable content for your web site and use the keywords that you are trying to target. Do not over saturate your content with these keywords because this could be interpreted by bots as “spam”. Instead, write as you would speak — naturally and with a few keywords in the mix. And most importantly, write articles and post them to your web site consistently — at least once or twice a week. Search engine bots will view any content over 31 days old as yesterday’s news and your site ranking doesn’t get any better. And if a repeat visitor stops by and sees that same content you had up three weeks ago, well, after a while, those repeat visitors stop visiting.
How do I know with certainty which keywords are the most often searched in my industry?
The Google Keyword Generator – Use it. It’s one of the most valuable tools available to new web site owners:
- The Google Keyword Generator doesn’t project results, it delivers actual search terms and phrases entered by Google users in the past 30 days.
- These are real users of the most popular search engine in the world.
- It indicates the number of searches conducted for each keyword or phrase.
- It will expand and refine your list of intuitive keywords.
- It’s really simple to use and interpret the data.
- It’s Google, for goodness sake.
Enter each of your intuitive keywords and phrases to determine how often these terms were used. Simple changes to your list will make a huge difference in the delivery of visitors to your web site through organic search results.
Fresh, juicy content is the key to organic, search engine traffic
A critical key to web site success is fresh, juicy content – less than a month old. That’s about how long you derive SEO value from site text. However, you derive conversion value if you keep them coming back with lots of new, helpful content, light on the sales hype.
With keywords, it’s better to be clear than clever so keep it simple, constantly tweak your list, test new keywords against existing keywords and make it a good web business practice to constantly refine the keywords in your HTML code and on site.
Explain in simple terms what your website is about
Bots aren’t bright so explain, exactly, what your web site is about to ensure you’re properly indexed. It could well mean the difference between fast growth and business success and a web site with cob webs on the home page. Which would you rather own?
So keep your site current. Change content at least twice a week. The more the better. In no time, search engine bots will recognize your new content in under an hour and you’ll build more SERPs links with every post you make.
Yep, the W3 is a giant maw that consumes content by the kilo daily. Keeping your site fresh and green is a critical part of SERPs ranking and conversion ratio so keep them coming back, and may the Google gods smile upon your freshly updated web site.