What is marketing? What type of marketing should I use for my business?
To begin with, business owners often have this burning question on their minds – what is marketing? What type of marketing will reduce my cost per lead? Which type of marketing is the best investment and will result in long-term effects, versus a short-term boost in traffic?
Table of Contents
What is Marketing?
Traditional Marketing is a form of pushing marketing or outbound marketing when you “push” information on people who may or may not want to know more about your company and its products or services. The relationship between the advertiser and the audience is just one-way.
Consequently, digital Marketing has the ability to go viral. See, social media shares enable your message to spread very quickly. So, when we ask “what is marketing”, you can see that it’s not a simple question to answer. There are many different types of marketing available to business owners.
Marketing and the Audience Relationship
The relationship and communication is between the advertiser and the audience is just one-way. It is more like you are throwing information in front of people and hoping that they decide to take an action.
Digital marketing, on the other hand, utilizes social channels to increase engagement and interactivity. There can be plenty of direct contact between the audience and the business relating in some very valuable feedback opportunities.
Planning and Scheduling
See, traditional marketing is always well-planned, with the campaign covering a long length of time. Additionally, it follows a specific schedule.
Digital marketing, on the other hand, involves long-term planning of scheduling and planning ad campaigns, there is much more room for adjustment along the way. This is due to the increasing customer feedback available via means of the advertisement. Hence, as the campaign continues, more edits on the advertisement can be made.
Demand for Traditional Marketing Diminishes
Because traditional marketing may still have its place in a general business’s marketing mix, it is diminishing in the digitally based world. In business today, it is crucial to have a website and to use this technology as a means to interact with existing customers and potential customers.
Traditional Marketing Replaced with Inbound Marketing
Most important, with standard online marketing (sometimes referred to as “outbound marketing”), you are constantly battling to be heard amidst all the other ads and noise and companies competing for attention.
How does inbound marketing work?
Finally, inbound marketing works in the opposite manner. With inbound marketing, instead of shouting, you first generate trust and receive permission to communicate about your products and services. As if you were an online lighthouse, you work to attract—not push—new customers to your website. You make prospective buyers want and choose to learn more about your products and services. No shouting required.
Of great importance, marketing a product or service to the right audience is the best way to get the brand name out and increase sales.