Although social media can have many positive effects for business, unfortunately, there are negative effects of social media too. But they can be fixed. For example, United Airlines took a hit in their market share after a passenger was forcibly removed from his seat because the airline overbooked the flight. The passenger, Dr. Dao from
Social Media is an important part of running an online business. Any business marketing strategy will gain traction with a well-maintained and often updated Social Marketing campaign. After all, a good Internet citizen is someone that is up-to-date with the news and goings on in their industry, which is exactly why Social Marketing is written about so often on this blog. Social Marketing is not only a marketing and PR tool for business, but it has evolved into a strong communication channel for customers and prospective clients to reach out to business execs and customer service representatives. Used wisely, Social Media can be a powerful tool for reputation management as well as customer satisfaction. We write about Social Media for traffic, the culture of social networks, and in general how to start a social campaign, update it, optimize it and monetize it. In terms of a helping business owners get traffic, leads, and loyal visitors to their website, Social Marketing marketing can serve as a powerful channel. Many of you are interested in monetizing your Twitter, Facebook, Pinterest and LinkedIn profiles. Additionally, we write about newcomers to the social network landscape. There are many Social Media outlets that are rising to the top and for this reason, any business owner can benefit from learning about Social Marketing and social networking for business. You asked and we delivered! Marketing with Pinterest and marketing with Twitter or Facebook are excellent starting points for those that want to take their online marketing to a higher level and not only increase visibility for the company website, but excel in front of competitors. Whatever the reason, many companies have elected to add a Social Marketing networking campaign to their online marketing portfolio. Content marketing today is an excellent option for companies who are looking for marketing on a budget option. And Social Marketing channels combined with a powerful content marketing strategy, has evolved into a powerful means of leveling a playing field for business owners with little or no marketing budgets. We have taken the guess-work out of your Social Marketing networking and written about most of the popular social trends for business. We do this to help you, the webmaster, with your goal of building and growing a successful website.
Social Media Crisis and Damage Control What do you do when someone in your company makes a public mistake? You might be saying, our company doesn’t make mistakes. Or you might think, “This will never happen to us. Our customers like us.” If it hasn’t happened yet – don’t get too comfortable, because every company
How to get Traffic from Pinterest According to Reuters, over 70 of the world’s top 100 brands now have a Pinterest account. And hot on the heels of Pinterest’s growth to over 68 million users, is a flurry of business owners who are jumping into the Pinterest marketing arena. But before you take the leap,
Use WordPress or Joomla to Capitalize on Pinterest’s Pull Of all the websites in history, Pinterest has grown faster than any other—from 50,000 users to 17 million users in only nine months. With the right web hosting tools, a webmaster can utilize content management systems such as WordPress and Joomla to capitalize on the explosive
The challenge today for web masters is designing a website that looks good on all the various devices. It is very important for business owners today because of the growth of social media and the huge increase in mobile devices. PC sales have plummeted and because of this, web masters need to work extra hard