Automate Social Media
Are you using old methods with your website marketing? Do you want new and better social media techniques to drive more traffic to your website? Are you looking to scale your social media results? If you answered yes, then you are probably wondering how to automate social media marketing.
See, social media is a noisy place. We all know that the days of building a successful business with 100% search engine marketing is over. Therefore, to evolve, website and blog owners must learn and implement the most efficient methods to market on the various social media platforms. Put your social media marketing on auto-pilot! Automate social media and free up time—your most valuable asset.
To Begin With, Let’s Focus on Influencers
For starters, a long-term method to build your company brand with social media is to focus on the influencers in your company’s industry. An influencer – or a person – is someone that has influence over other people. For example, in the old days, broadcasters had a lot of influence. Influencers are social media users that have pull on social media and appeal on other networks. Somehow, if you are able to work together with influencers, they could have a positive effect on your brand. Every influencer is publishing content or curating content and they have influence over a community. It might not be a big network, but rather a powerful network. Automate social media with influencers and get more bang for your buck.
To amplify your brand, you need to focus on 3 people:
Each one of these is powerful in a different way. The one that is getting the most press coverage is influencer marketing. It’s different than paid social, more engaging and influential to your community.
How to Choose an Influencer in your Industry
Next, find out who is saying what in your industry and how those influencers relate to your products. Are these people producing content that yields influence? As a business, you will be publishing content on your social profile, and sooner or later you will start to curate content.
- The first step is to share influencers content.
- Start in an organic way, introduce yourself and share their content. Not all influencers will remember you right away, but eventually if you are persistent, your history will begin to make a statement.
- Take the extra step to engage and develop relationships organically. Eventually you will develop relationships and make a lasting impression. Automate social media and focus on the influencers in your industry.
Automate Social Media Posting
If you are like the majority of small businesses, you most likely do not have a large marketing budget. And given the fact that a small business owner must wear many different hats, it is important that you automate your online business. This includes automating your social media posts to build website traffic. Automate social media posting to save time and money, while building your business.
Top 10 WordPress plugins to automate social media posting:
Updating social media accounts is time consuming. Why not put your social media marketing on auto-pilot?
1. Revive Old Post
The plugin that shares your new and old articles on social media automatically. You need to set it up when you first install the plugin, but from there it handles things for you on its own. Some of the things that you can customize:
- the intervals between shares,
- the age of the posts,
- the number of posts shared daily,
- the number of times the same post can be shared,
- the format of the posts, and more.
You can also create a custom scheduling and track the traffic generated via this plugin in Google Analytics. Revive Old Post is a true hands-off solution, which means that you only need to set it once, and you’ve all this social sharing stuff covered. It works for Facebook, Twitter, LinkedIn, Xing, and Tumblr.
2. Revive Network
In short, Revive Network automatically posts content from other blogs/sites onto your social media profiles, with customized text, mentions/tags, and UTM tracking links, as often and at any hour you want – everything according to your preferences.
3. WP to Twitter
WP to Twitter works for new articles and shares them when they’re fresh. Clicking the main Publish button on your post triggers the plugin to share that post to Twitter. Also, you can choose how many times and when the tweet should be re-posted.
This plugin helps you synchronize your blog posts with social media messages. It provides a calendar where you can pick the optimum days and hours to schedule your posts and shares. The calendar can be easily customized through drag-and-drop options.
CoSchedule offers lots of social media networks where you can share your posts: Twitter, Facebook, LinkedIn, Google+, Buffer, Tumblr, and Pinterest.
A free plugin that comes with lots of social media network integrations. You can choose what stuff to publish, what not to publish, and when to publish. Set these options in a few clicks, and NextScripts will do the rest for you. If you want specific hours and days, you can also schedule or delay your posts.
6. Access Press Social Auto Post
A premium plugin that auto-shares your website content on social media. With this plugin everything is very simple: (1) set your social media profiles where you want your content to be shared, and (2) choose the content that needs to be auto-posted.
The plugin allows you to configure unlimited accounts, so if you have three Facebook accounts, you can use them all.
7. Social Auto-Poster
Another premium WordPress plugin for auto-sharing, which comes with completely automated posting processes. You can customize everything about this plugin, because every detail related to your traffic matters.
The plugin is flexible, it lets you auto-publish new posts and also the older ones.
8. Microblog Poster
This plugin lets you auto-publish your new posts on social media and re-share your old ones. Plus, if you have many accounts on the same social network, you can use them all. Also, you can filter the posts by categories and follow the logs to monitor the auto-posting process.
Additionally, Microblog Poster works on WordPress multi site if you activate it for each sub-blog.
What it does is simple. Your Buffer quit consists of pre-written posts. These posts will be released well-spaced out through out the day. The best times can be selected so that your posts are more effective. It’s like your magic box you can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. Just drop them in and you don’t have to ever worry about when it will be posted, it’s all taken care of by Buffer for you.
Jetpack is a single plugin that gives you the most powerful WordPress.com features, hooking your self-hosted WordPress site to WordPress.com’s infrastructure to take advantage of robust stats, easy social sharing, and a whole lot more.
Are you building on rented land?
You might setup a website, or have someone set one up for you. And immediately try to encourage people to check out your tweets, like your Facebook page and check out your photo’s on Instagram. And while this may result in growing your following, chances are that some people will end up on Facebook and instead of checking out your page – they’ll find themselves watching cat videos.
Reduce potential risk and build traffic
Hence, when Facebook changed its algorithm the first time, some bloggers and website owners lost 90% of their traffic overnight! For this reason, we recommend you build a marketing strategy of which you have more control. But how do you do this?
Marketing strategy you control
Build your email list first, then use your email list to build the following on your priority social networks. Still, make your social profiles available, but put the priority on building an email list. Craft a strong offer that compels people to sign up to your list. Then, encourage subscribers to connect with you on social networks from your confirmation page and at several points within an auto responder sequence.
Afterwards you’ll have an email list that you control.
Email lists for marketing
- A larger email list that is yours – no news feed algorithm change can take it away.
- The ability to drive more traffic back to your content (if that’s your thing) – most email broadcasts will drive more clicks.
- A more engaged social following – you’ll likely not get as many followers but those you do get will be far more engaged, and that’s what matters right?
There are tons of different social media marketing strategies, but which ones are most effective for your niche or brand? It’s not the easiest task to find out. My recommendation is to try different strategies and examine which are most beneficial for your website.
WordPress and social media to build traffic, build relationships and generate more sales
WordPress and social media have certainly merged together and the vast majority who use WordPress as a publishing platform and CMS extensively utilize social media to obtain more traffic, build relationships and generate more sales. Therefore, choose a WordPress hosting provider that not only offers a quality service at a fair price, but also has a solid understanding of social media marketing such that they support clients in their endeavors with well-written articles, quality support, and many free apps.
Automate social media, but keep it real
As a long-term Internet entrepreneur, I often use social media advertising in order to increase traffic to my websites. More traffic normally leads to more sales plus new business relationships. In conclusion, keep in mind, you will still need to keep the “human” effect in your social media postings. Do not spam! Keep your postings original, relevant and most of all—useful.