- Pros of Social Media and Cons
- Real world examples – Pros of Social Media and the Cons
- Pros of Social Media
- Cons of Social Media
- Social Media Negative and Positive
- Keep Negative Effects of Social Media to a Minimum
- Business owners and company executives ask…how can I protect my online reputation?
- Stay in your customers’ good graces.
- Your boss is watching!
- Pictures posted online need to be tame.
- Never complain about your boss online.
- Social media and customer service is good, but plan appropriately.
- Social media is positive for businesses, but think twice before launching a social media campaign.
- Social media posts are important
With the many benefits that social media offers for businesses and corporations, there is also the potential for social media negative effects. Your corporate brand or the reputation of a business could be affected. The pros of social media and the cons must be considered to protect your brand.
Corporate executives and business owners need to be aware of the prospects for negative effects through social media before they appear online, go viral and rapidly spread. Not only should business owners be aware of the positive effects of social media, but also the negative effects.
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Corporate executives: Pay attention to the potentially negative consequences that social media can have on your reputation and your corporate brand. The pros of social media are vast, if managed correctly. Customers and employees can post testimonials on YouTube and other social media networks, whether they are happy or unhappy with a company’s products and services.
The pros of social media include the fact that social media is a great tool for reputation management. However, if a customer believes that he has no recourse if he feels “wronged”, that person could turn to social media to voice his negative comments, whether true or not. What does this mean to businesses? In some cases, if the customer is unhappy, it could be detrimental to company’s brand or goodwill.
Let’s take an example of an unhappy customer that flew United Airlines. Dave Carroll took his experience viral by posting a video on YouTube to distribute his thoughts about United Airlines after he flew on the airline and his guitar was smashed. The mere fact that the guitar was smashed was not the breaking point, but Dave apparently felt that United failed to take responsibility for his smashed guitar, so his recourse was to create a video and share it with the world. The video has been viewed over nine million times!
Now more than ever, companies need to take care of both their customers and employees. The potential for a reputation slashing is ever-present on the Internet and one bad experience can go viral and spread like wildfire. Businesses are no longer able to take advantage of their customers because unhappy customers and employees are using social media to fight back. Social media has given the Internet user a voice — a very strong voice that can be heard world-wide. Be aware of the social media pros and cons for business.
So, what is the answer? Protect your online reputation. It is extremely important and, now more than ever before, an online reputation is crucial because once something goes online, it can go viral and be seen by millions.
Business owners and company executives ask…how can I protect my online reputation?
Social media negative and positive effects on business is huge. As a business owner, your job is to grow and protect your brand.
Stay in your customers’ good graces.
Many companies send out “feedback forms “ or “online surveys”. Consider launching a feedback campaign after a sale or a follow up to a recent change the company has implemented. These types of campaigns are important for a company because if a customer is unhappy, the company can spot the problem early and remedy it before it spirals out of control.
In the above example of United Airlines, if the company had taken more responsibility for the smashed guitar, it is likely that Dave Carroll might have created a video pronouncing their greatness, rather than the video that spoofs their irresponsibility with his personal property.
Your boss is watching!
Company executives need to think twice before posting anything private online. Rather than posting something about your personal life, such as a divorce or a late-night party, it is better to have a verbal communication so that the consequences could not jeopardize your career. Remember, you boss or any prospective employer could be watching your online profile.
Pictures posted online need to be tame.
If a picture is not clear, do not share it. The old saying “a picture tells a thousand words” is true with social media. Anything you post online is fair game. Someone might share it with an employer or a potential customer.
Never complain about your boss online.
Employees should never post anything about their employer online. And if they do, always check prior with the company’s policy on social media. Get it in writing before you post anything online about your boss or your company. If you are having a tough day at work, think twice before posting something. Especially you should think twice about posting anything negative about your employer.
Require training for your social media key-decision makers. Does your social media manager have training in the ever-changing field? Many large corporations use social media to improve their customer service experience.
Companies such as JetBlue and H&R Block are just a couple examples of companies that use Twitter for light customer service. However, if your business plans to do the same, be careful. Who is in charge of the company’s social media account? Do you have a social media manager? Social media training for employees is critical. Take a moment to read more about social media rules of conduct at our Facebook etiquette blog post.
Social media networks offer an excellent way to stay in touch with friends. It is also a great way to build your network and grow your corporate brand in a positive way. Before you post anything online, pause and think twice. Do not ignore comments about your company.
A post can affect you, whether a customer or an employee authored it. Address all posts appropriately and your business brand and company reputation will improve.