- Social Media for Business
- The relationship between SEO and social media
- LinkedIn and Facebook for Business
- LinkedIn Company Page
- LinkedIn for Exposure
- Linkedin Pulse
- How to Publish a LinkedIn Pulse post
- LinkedIn for Company Status
- Social media advantages for business marketers
- Social Media Links
- Link Building with Social Media
- Social Media and Search Engine Rankings
To begin with, many companies leverage the power of Facebook and LinkedIn by establishing a fan page for their business. But until recently, many companies were not aware that social media sites can have a direct influence on SEO and search engine rankings. The power of a Facebook Fan Page for business and a company page – LinkedIn for business are both influencers and can lead to more back-links for your valuable content. Additionally, Twitter can help boost rankings for some pages on a company website.
We have seen exponential growth of Twitter pages making their way into Google’s results. In fact, many top Internet Marketing companies have conducted experiments. One such experiment termed Project Elephant , attempts to determine if social media can help to improve search rank. The ‘elephant in the room’.
A SEO Strategy experiment conducted by Visiture, exposed the result of one scenario in which links were built using web 2.0 sites were built after doing extensive keyword research. The lesser the competition, the better the keyword to go after. The links are built among strong private blog networks that have expired. It comes down to age and the backlinks they have. You build private blog networks with expired domains. They are beneficial because they are aged with backlinks. It is a winning concept.
You can build large private blog networks with web 2.0 sites ready for links to existing or new websites.
LinkedIn, the world’s largest professional network, now has a section completely dedicated to companies and their pages. In comparison, a LinkedIn profile, much like a Facebook personal profile, is a way for a individuals to detail their work history, education, likes, and contacts.
A company page, on the other hand, details a company, its history, field of expertise, products, services, and location. LinkedIn.com/companies is a portal for company pages and LinkedIn company pages are rapidly growing in popularity as marketers see the benefits of showcasing their company’s strengths front-and-center to professionals in their industry or those that are searching for their product or service.
If your company has a page on LinkedIn, you can post status updates for your company. Any company page administrator can type a note in the status box on your company’s overview page. This is helpful and keeps your followers thinking about your company. Updates will appear on your followers home pages. Automate social media and save time while increasing efficiency.
Followers can like, comment on, share updates or develop unique conversions with your company. Additionally, networks of people see these conversations. Consequently, your company gains a larger audience. You can view metrics to see what followers found interesting, which allows you the opportunity to optimize the conversation.
Now, LinkedIn users who ‘follow’ certain companies will be able to receive more information such as breaking company news, employee moves, job opportunities, or updates on products and services (including multimedia content) directly from those companies. LinkedIn referral tips are great for not only increasing exposure but also growing a network of followers.
LinkedIn’s audience consists of busy professionals that might not be looking to read a really long post. What is LinkedIn Pulse you say? LinkedIn Pulse is an easy to use networking and publishing tool that you or your business could use to communicate with audiences.
LinkedIn has over 380 million members and has been named one of the top 10 websites with most user traffic on the internet. This means publishing stories on LinkedIn makes content easier to search for on Google. Consequently, this creates an opportunity for businesses to expand their reach to a wider audience.
To publish a Pulse post, first log in to your LinkedIn account. Next, click the pencil icon in the ‘share an update’ box. Creating a new post allows you to upload text, images and embed videos at the touch of a button.
Add ‘tags’ at the bottom of the page, which will determine in which category your post is placed. A tag is similar to a hashtag on Twitter. When the post is ready, hit publish and it is shared with your network.
Above all, LinkedIn’s new “company status updates” field is very similar to Facebook business page updates. Content is critical to this strategy. Business automation tools are available for small business and they do not break the bank. Companies can share text and links to other content as well as multimedia content like videos and images. Content definition includes multiple types of valuable content that you can build for your websites and social media profiles. Our LinkedIn boot camp can help you to get started with step-by-step LinkedIn setup instructions. By sharing your valuable content on LinkedIn, you can build exposure and help to build your authority website. What is an authority site? It is a website that is respected by knowledgeable people in its industry.
- A company page brings awareness to your business. It keeps your company in the minds of consumers, or reminds them of your company’s strengths, products, and services.
- With LinkedIn and Facebook, companies can share and collaborate on content, start a discussion, and build a community of followers. LinkedIn’s new “company status updates” field is very similar to Facebook “business page updates”. Companies can share text and links to other content as well as multimedia content like videos and images.
- By liking, commenting or sharing updates to groups, LinkedIn and Facebook sign in users can reach out to like-minded professionals, and bring awareness.
- Updates posted on company pages appear on followers’ home pages, which in-turn can appear on their contacts’ home pages… and so on.
- Both LinkedIn and Facebook provide metrics and insights to track the success of conversations.
- Be aware and alert of security tips on the Facebook sign in page.
See, if you ignore social media links you’re ignoring a large portion of your potential audience. People click links and consequently find new sites in their news feed.
- Your Personal Profile’s About Tab – dd your website link in the website field under Contact and Basic Info on your About tab.
- Personal Profile And Page Posts – it works just about everywhere on Facebook. Posts, profile tabs, page tabs, groups, etc.
- Your Page’s About Tab – include your domain name in your page’s short description and use a landing page in the website field.
- Page Buttons – these work as a call to action to your followers.
- Your Profile And Cover Photo Descriptions – get people to click on that cover photo and then on through to your website.
- Your Group Description – Get your domain in the first 96 characters so that when anyone visits your Facebook group, they will see your website address.
- Facebook Group Pinned Posts – especially great if you are running a group where members can add other members.
Building a home based business is no longer about passing out flyers or offering a sale. Rather, social media has taken a front-and-center role and is essential in building and growing a business and marketers are capitalizing on the tools offered by LinkedIn and Facebook.
Most importantly, links are one of the top Google ranking factors. Google has said that social media shares do not count as individual links. But if you create good content, it will most likely be popular on social media. Next, people are probably going to like it and link it to — which does boost your rankings.
So, is it a surprise that sites with high ranking positions also have high numbers of social signals? It shouldn’t. It makes sense, but that doesn’t mean it is a direct ranking factor.