Search engine optimizations is all about content. A blog or frequently updated web site, for example, improves your ranking with search engines, moving you up higher on search engine results pages, also called SERP’s. But what about your company’s Facebook page? Can that content be optimized to better a web sites’ search engine rankings? The answer is yes.
What is SMO?
Isn’t a Facebook page for my business just one more thing to worry about, one more thing that has to get done each day or week? How can a Facebook page or Twitter account for my business benefit my search engine rankings?
Here are a few tips that will tip the scales of success in your favor.
For starters, make sure that your social profiles and their URL’s are named after your business or your favorite URL. If your company is called Jill’s Book Shop, for example, you should name your profiles accordingly (not Jill’s or J. Shop, but Jill’s Book Shop) and make sure the URL’s are also appropriately designated: facebook.com/jillbookshop, twitter.com/jillbookshop, jillbookshop.tumblr.com, and so on. If your desired URL is not available, feel free to modify, but keep it as close to the original name as possible, without including misspellings or strange abbreviations.
2. Fill out as much information on your profile as possible.
After you have your names and URL’s down, make sure you fill out all of the available information such as bio, location, mission, products, and so on. And be sure to add links to all of your other social pages to increase inbound links for each of them. Inbound links, or back links, help search engines understand the popularity of your web site, blog or social profile. The more back links, the higher your page will rank in search results. On your business’s Facebook page, for example, list your Twitter, YouTube and Flickr accounts to ensure that users know yo are on those platforms and to increase your inbound links.
3. Update your pages with relevant content.
The last step is to consistently update your pages with content that is relevant to your industry. Think about, for example, the type of information that your target audience is seeking. If you run a diet blog, for example, you could maintain a steady flow of recipes, baking tips and local restaurant recommendations. It is likely that someone looking for diet tips may be interested in learning more about your blog.
SMO is about content. All of this information ultimately helps your social profiles rank higher in search results.
Your web site alone isn’t going to drive your business model, but a combination of a well-designed and frequently updated web site along with social media pages that are optimized will help to grow your business, and your bottom line!