- Will a Social Network Increase Sales?
- Social networking – larger and more influential than anyone anticipated
- Does social networking steal the thunder from etailers sites?
- Social shopping sites
- Difference of social networking and social media
- Can Social networking increase sales? Yes, but use caution!
- Your Web Host Can Help
People across the nation (and the world) have become more and more infatuated by a social network. There are many of them. Therefore, many ecommerce owners are wondering if this an appropriate venue to consider. Is it a plausible way to increase traffic and sales? So, is it a good idea? That apparently depends on who you ask.
Social networking sites may be positioned to play a larger and more influential role in ecommerce than anticipated.
Almost half (49%) of respondents in a recent survey complained they would seek out shopping information. Also, they seek out information about sales and discounts. A smart social network offers this type of information.
Social networking sites provide some of the most powerful word-of-mouth marketing opportunities than there have ever been. It’s past fad and into the reality zone. Nancy Costopulos of the AMA
So yes, a social network can increase sales… absolutely.
Social networking could, in some cases steal the thunder from etailers sites. In a recent survey, 74% of those surveyed said they would visit a social networking site to search for a gift. Additionally, 29% said, if the opportunity was there, they would buy products on the sites. According to this survey, when people ask, “Can a social network increase sales?”, the answer is an astounding and absolute yes!
While social networking and ecommerce may be closely linked at some point “the jury is still out”. How effective a social network is at boosting sales? Sometimes social networking sites can drive a huge amount of traffic to the site all at once. But they are not necessarily people who are buyers.
Even 2,000 views to a particular item coming from stumbleupon.com resulted in only one sale. However, getting that many eyeballs into the store can certainly help when those same people want to make a purchase later on.
Shopping and classifieds sites benefit from Facebook. Those sites include eBay, Amazon, Gateway, Walmart and the Craiglist. With the growth of Facebook and others, online retailers should seriously consider social networking as a source of additional traffic.
Some online marketers have attempted to harness the power of social networking by creating “social shopping sites”. These types of social media sites combine the networking power of Facebook with the data-crunching muscle of Google. Additionally, in the process, a little more humanity is added to the act of shopping online.
When you ask “Can social networking increase sales?”, although the answer is absolutely Yes, many ask what is different than social networking and social media? This is an entirely new discussion, so we have addressed this question in a different blog post. Take a moment to investigate the different types of social media. Consequently, you can decide which is best for your business and which social media deserves the most resources – time.
What’s different about social shopping? For all its power, Google can’t tell shoppers what’s cool or what their friends or like-minded consumers recommend.
Social shopping sites, on the other hand, do just that. This provides new opportunities for small online retailers to reach consumers.
A search for “men’s shoes” on a typical search engine yields the most prominent brands and retailers. Usually these retailers will appear within the first few pages of results. The same search on a social shopping site, however, displays a wider array of smaller brands. Additionally social shopping sites point the users toward the store that is recommended. Usually, by the site’s most fashion-conscious and influential users.
There is one important “watch out” here.
These sites appeal to consumers, not marketers. So, you should tread carefully. Still a single recommendation from a well-connected and influential user can generate considerable visibility. Additionally, this type of visibility is even more influential than visibility on Google or Yahoo.
Plus, social media sites have the added benefit of being free.
On the major search engines it can be impossible for small retailers to percolate to the top of the search process. There’s no question that social shopping could be hugely beneficial to small businesses. It is especially beneficial to small business with limited marketing resources. Sucharita Mulupuru, a senior retail analyst at Forester Research