Twitter marketing is different than social marketing networks in general. It is for conversations, sharing information, context, content, and a lot of different things. It is often called the “Human Seismograph” because, at any moment, you can see what has our attention, and that information is broken down by geography and interests.
Table of Contents
- 1 How can you use Twitter marketing for business?
- 1.1 This article will show you how Twitter marketing works:
How can you use Twitter marketing for business?
Entrepreneurs use Twitter to help mold their business strategy as well as market their business. With so much focus on Facebook, it seems that Twitter has somehow become the forgotten social network. But Twitter is still thriving. It is pervasive and has evolved into an information network, rather than a social network.
This article will show you how Twitter marketing works:
Smart marketers are utilizing Twitter to the maximum capacity. This article will show you how.
Inbound and Outbound Twitter Marketing:
Twitter is both an inbound and outbound tool for marketing.
Further, inbound marketing is about having someone who is in charge of listening and trend analysis. Shared interests and trends, specifically what type of conversations people are having. It’s very valuable for informing companies and brands at national and local levels.
Tips for Outbound Twitter Marketing
Outbound marketing engagement strategies include content marketing and getting your content out to your followers. Outbound marketing includes engagement strategies. Twitter is an excellent way to market your content, provide content to your followers and build a community through content marketing.
Content Marketing Tips
If you are in the business of creating content, if you are a blogger or you manage a blog, you must know that first impressions are essential. When creating content for Tweets, pay attention to these tips. You can spend hours slaving over an article, however, if you do not follow these tips your article might never be seen.
When people see your article for the first time, a person is making a quick decision. Literally in a matter of seconds, the decision is made as to whether or not they want to continue to read your article. The first couple of sentences need to be very short and your paragraphs need to be very short. Start out with asking a question and then summarize what the article is about and what benefit the article will have for the reader.
- Very short sentences and paragraphs
- Ask questions to frame the article
- Introduce what the article is going to be about. Long introductions are like a brick wall and stop many readers from reading the rest of the article.
When someone reads your introduction, you want the reader to be motivated. You want the reader to want to take time out of their day and read the rest of the article.
A carefully organized, planned and well-written library of articles can be a gold mine to a Twitter marketing. But this is only true if that content is read. By creating tweets with links to your content, you not only provide valuable information to your Twitter followers. You can also funnel followers into your blog or website. Twitter is a way to introduce your business to the Twitter community, and links in your tweets are the vehicle at which you allow those followers to find your website or blog.
Twitter Statistics and its Evolution
There are 175 million tweets daily and 20% of Americans who are using the web are also using Twitter with 8% of those people active on Twitter every day. Twitter has become an extension of our public conversation at which people are finding value. Twitter is something very new and very dynamic. Although it may not be for everybody, it is evolving and people are using it more and more as a communication outlet, such as texting. Even people that do not tweet, are listening and watching trends on Twitter. It’s greatest value is that it is a platform for shared experiences—what you are doing, what you are eating, what you are witnessing. It is a very human network, engaging and live network. News no longer breaks, it tweets!
Twitter is still in its infancy, but it is well on its way. People are using Twitter, but not as many of those people are affected by Twitter. It wasn’t that long ago where broadcast networks did not want you to tweeting about their events live because that would ruin tune-in, and they wanted people to see the content on the television screen, for example. But in time, television producers and marketing executives learned that when they use tweets to talk about exciting moments and if they could design more “tweet-able” moments, it meant that they could actually drive tune-in because people would want to see what everyone was talking about.
Multi-media and Twitter
Twitter used to be about only text, but now Twitter has the ability to integrate images and video into tweets. The multi-media aspect of Twitter marketing illustrates that Twitter is a platform for shared experiences and as such, you realize that experiences are not limited to text, but rather they are a sensation. Text is a natural way to share something but with others; a visualization of that moment makes more impact. People appreciate the tweet more if you combine all of the above (text, images or video) or two of the above and mix it up over time.
Therefore, multi-media in tweets actually means that the person creating the tweets is assuming the role of a producer or a publisher. You need to be thoughtful about what you are creating because you have an audience who has their own audience. If you are not engaging, if you are not putting much heart and soul into it, you get what you deserve. People will un-follow you and stop re-tweeting your content and responding. The more you share, you more thoughtful you are—you can create a community that is unique and inspiring. You can create a community which in-turn, motivates you to create tweets that are more insightful and more engaging. People appreciate it. Twitter is real-time. It is sensational and dynamic.
Twitter for Business
Other than just scheduling tweets to go out at random times using like a buffer app, some businesses are managing their Twitter campaigns differently. There is no one answer to Twitter for marketing. Large companies can have hundreds and hundreds of Twitter accounts with too many channels with no standards in engagement. Many companies treat Twitter as a strategic platform play. They started with some branding questions. What are we trying to do here? Do we know what story that we are trying to tell? What is your business focusing on in the coming year?
Twitter channels that are evolving include sub-brands. In other words, large companies have many different Twitter accounts, each with their own purpose. In order to maximize the potential of each Twitter account, marketers need to realize what Twitter followers expect. They expect entertainment, customer service, and engagement. Each brand needs to develop a strategy around each of these initiatives that works its way from the top down and the bottom up.
Personal uses of Twitter
Individuals use Twitter to listen. What are people asking? Do they know what people are talking about? What are people frustrated about? What are people asking? Use these informational pieces to inspire content development strategies and source topics that you can present to prospects and clients. Then share back to your followers. This makes your followers realize that you are listening. Also, by sharing other people’s content, you can share content that you stumble upon. You can also share content that you have found that addresses people’s needs.
Twitter Marketing and Followers
Marketers tend to look at followers and re-tweet. Therefore, they can look at reach, yet residence is more powerful to look at. For example, how long would a tweet or a social object stay alive in a twitter stream? The best tweets can last an hour but most last only a few minutes before they fizzle out. If you manage your Twitter campaigns successfully, you have a greater impact. This is because your followers know that when you share something, it is going to be very profound and helpful. Your followers might even expect something entertaining or funny. If you regularly publish value and regularly have conversations, it affects your ability to resonate, which is good for business.