- 1 Business Owners and Twitter Marketing Pros and Cons
- 2 Twitter Marketing for Business
- 3 Twitter marketing Pros and Cons
- 4 International reach for marketers
- 5 Lean, mean advertising – Twitter marketing pros and cons:
- 6 Why use Twitter for business marketing?
- 7 Pros of using Twitter to build your business
- 8 A tool to Automate Tweets
- 9 Build a blog and your Twitter database
- 10 A WordPress website is an investment in your Business
- 11 Cons of using Twitter to build your business
- 12 Follow good practices in social media marketing
- 13 Engage your Followers
Business Owners and Twitter Marketing Pros and Cons
Things change quickly online. Business owners who examine the Twitter marketing pros and cons soon learn that Twitter is a marketing machine!
It wasn’t that long ago that tweeting was strictly for geek’s – men and women who spent their days living in the world of social media. But things change quickly on the world wide web and today, businesses are utilizing Twitter to build a loyal following and a constant stream of visitors, who can in-turn become clients. The Twitter marketing pros and cons are vast and fortunately for business marketers, the pros far outweigh the cons.
Twitter Marketing for Business
The growth of Twitter as a marketing tool for business has exceeded other platforms in terms of efficiency and low-cost. Many business owners use Twitter marketing and have been able to replace their paid-advertising with Twitter marketing.
Twitter marketing Pros and Cons
Many of us do not remember the day that we first heard the word “tweet”. Many marketers recall Twitter in its infancy and have watched in awe as the social media network has grown from a place to tweet about your pets, to a place to tweet about your business, follow people with similar interests, follow their followers, and get followed-back in return, all-the-while utilizing Twitter to provide a constant flow of information that is helpful to your visitor base allowing you to build an international following… for free! As you can see, the Twitter marketing pros and cons are vast. Yes, Twitter is a business marketer’s dream come true.
International reach for marketers
Twitter’s international reach is reflected in its top trending news topics. Yes, the international reach of Twitter is strong and the growth of Twitter shows so no sign of slowing.
Lean, mean advertising – Twitter marketing pros and cons:
Business marketers will need to learn smarter ways to to motivate consumers and possibly affect their attitudes, behaviors, and continued sharing by members of a person’s social media graph. By motivating consumers, their online shopping will evolve, in social networks, or in brick and mortar stores. The vast amount of ways of which Twitter can be used to market a particular business or industry is endless. Where else can you go into a room of people already interested in you, or find all of your competitors clients?
- Musicians can use Twitter to market their songs with use the Mp3 Shortener to upload your song directly to Mp3Twit.
- Auto Follow People Interested in Your Niche – If I were trying to locate Twitterers with an interest in healthy living, fitness, diet, weight loss, the results above all match that interest. UPDATE: Tweet Adder no longer allows the “auto follow” but the option can still be done manually with Tweet Adder.
- Twitter Bio Search – I only really want to have followers that work at home right? I would search Twitter bios from such as “work at home”, “work from home”, or whatever your imagination can come up with.
- Twitter Statistical Data allows you to see what is happening as its happening.
- The historical data is displayed via Twitter Historical Action. It allows you to see the Users you sent Follow, Unfollows, Sent Messages, and Twitter Updates for any date you select.
- The location data is displayed using Twitter Location Based Search. It provides the tools you need to grow your Twitter network locally, or in a specified region.
Why use Twitter for business marketing?
One word – traffic. In a lean economy, entrepreneurs need to be smarter and more creative to build traffic and a steady following of interested visitors. The impact that social media has on businesses has only begun. Its power of transmitting information quickly and efficiently is immense and unlikely to go away any time soon.
Pros of using Twitter to build your business
On the surface this doesn’t seem like a really big deal – in fact to some business marketers, automating tweets is extremely useful. The problem is, to some Twitter users, circulating automated Tweets is a cardinal sin. It’s seen as spamming unwanted content and basically abusing the power of the application. The solution? Useful content that is well-written and original. By creating a blog packed full with high-quality content, you are able to create a large database of tweets from which you can automate. And by posting these tweets in random order, your tweets do not look like spam, in fact they are useful and informational.
Add new blog posts at least twice a week. Otherwise, when return visitors come back and see the same-old-same-old, they won’t come back as often. In fact, they may not come back at all so keep your content fresh by adding new posts regularly – a minimum of twice a week. Each time you add a new blog article, use TinyUrl to shorten the address of your article, paste the URL into your Tweet database with some short verbiage… and bam! Your Twitter database will eventually grow into something you can be proud of. The result? A large following in Twitter of people that enjoy your content, find it useful and informational.
A tool to Automate Tweets
Automate your tweets with TweetAdder. It’s inexpensive and can increase traffic to your website or blog by advertising your web content to potential clients. As with any web tool, be sure to evaluate it yourself before making your final decision. Don’t take our word for it. While it works well for some, other times it might not fit your business model. It all depends on your specific needs.
UPDATE: TweetAdder software was shut down. Yes, it’s true. A tool that many business owners used and relied upon is no longer available. This notice was posted on their website: “TweetAdder Services are no longer available. Twitter has permanently banned our API without explanation nor response.”
Build a blog and your Twitter database
But why build a blog? Why make a blog a part of your web site? Isn’t it just one more thing to worry about, one more thing that has to get done each day or week? Well, keeping a blog does take some time and effort but the payout is enormous. There are so many advantages to adding a blog to your web site that, frankly, you really must have one.
A WordPress website is an investment in your Business
The Twitter marketing pros and cons are important for business to examine. How to start? Where to start? What to say? And how do you say it? New site owners may have a lot of questions about building a blog but almost all web experts agree that a blog helps drive traffic to a site. A blog also improves your ranking with search engines, moving you up higher on search engine results pages, also called SERPs.
Create a blog and keep it working to the advantage of your on-line business. If you build a blog, you have a large database of articles from which to choose to add to your Twitter database.
Cons of using Twitter to build your business
Naysayers still dismiss Twitter as a platform for people who post self-promotional links or trivial details about their daily lives — this hamburger is tasty! — but there’s no denying its growth. With less than 140-characters to get your point across, there’s not a lot of room for verbiage. Many online tools provide the means of which tweets can be shortened, and even links are made tiny with the use of TinyUrl.
Do not ignore negative comments. Interact with users and become a recognized expert in your field. By following these simple steps for social media, your connections and visitors will grow, which will in-turn increase your bottom line.
Engage your Followers
As the owner of a web-based enterprise, small, medium or vente, your web site engages in the same rituals that love-sick paramours undertook to woo their future spouses. It’s an engagement. A partnership. Hopefully, if you keep your customers happy, it’ll be a long partnership. Remember, it costs you ten times as much to acquire a new client or customer than to keep an existing customer in place, buying from you.
So follow these simple rules of courtship, engage the site visitor…
…and hang the JUST MARRIED sign on your site.