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Going green is something that has taken hold in the business world, but in other public arenas such as science and weather, the act of "going green" symbolizes a company's willingness to take action toward protecting our planet. It symbolizes the company’s willingness to take an initiative towards working against a threat the whole world faces today.
It’s no secret that the economic slowdown has changed consumers’ spending habits. But at the same time, environmentally-friendly products and services can not only be less expensive than traditional services, a company has the added benefit of improved public reputation. Potentially, we can see consumers take a step back and slow their spending habits with companies that have little or no regard for the environment. With the rising concern over the health of the planet there are various kinds of eco-friendly options for you to choose from and at the same time, you can feel confident knowing that the public is aware of your company's concern for our planet. See, it is not just a "catchy" phrase, but rather it is the act of behaving responsibly in a way that doesn't harm the environment.