Business owners are adding infographic marketing to their marketing arsenal more and more. The Dos and Don’ts of Infographic Marketing is a good place to get started.
- Why Infographic Marketing?
- Not all infographics are the same
- Do take time to lay out the storyline
- Don’t be data-heavy with your infographic design
- Do make your infographic shareable
- Don’t utilize overly fancy typography
- Have fun when creating your infographics
- Choose an easy-to-use infographic design tool
Why Infographic Marketing?
We provide many “Marketing on a Budget” posts within our blog. This site has a strong focus on online marketing. Social media marketing and infographics are a large part of these marketing strategies.
Especially relevant is the fact that our blog explores every single facet of online marketing. Every infographic article that we post here has a purpose. The purpose is to educate people about marketing without spending a fortune. It is possible and as a entrepreneur. Most of all, we understand the importance of visibility and traffic to a website. Therefore, content marketing, visual marketing are known as the great equalizers in business.
Most of all, startup companies without a large budget have options. We shine the light on these opportunities. All the infographic articles are written after researching how online marketing can benefit website owners.
Not all infographics are the same
Infographics have been quite a huge rave on the Internet. Yet, not all infographics are the same. Don’t start off with extravagant ideas for your infographic. Keep it simple. Follow these do’s and don’ts so you will not be disappointed:
Do take time to lay out the storyline
The best infographics tell a story. Therefore, all stories have an introduction, main body, and a conclusion.
Don’t be data-heavy with your infographic design
Be sure to design your infographics so that readers can grasp the main idea at-a-glance.
You will be sharing your work of art on every social network. Also, include the most striking data, draw it together with a conclusion that people can relate to. Furthermore, readers will be happy to pass your infographic along to many others.
Don’t utilize overly fancy typography
Since the title deserves extra attention, use typography to be more eye-catching. But do not make fancy typography the focal point of your content.
Have fun when creating your infographics
Use these rules as guidelines into the infographic realm. But you can go ahead and have fun creating your own techniques and designs. After you have gained some experience, you can get more creative with your infographic design.
Choose an easy-to-use infographic design tool
In conclusion, not everyone is comfortable using graphics software. Not everyone has time to spend hours on end designing infographics. However, we do have a secret weapon for infographic design. Our favorite infographic tool is piktochart.com. This website provides for easy creation of professional infographics, reports, presentations, and posters. Piktochart provides templates and pre-designed graphics that you can use to tell your story.