Tapping into mCommerce with a Mobile Website
Your customers are mobile. You can not ignore it!
Web Hosting and the Mobile Landscape
Why is it important for you and your customers?
- Their customers are mobile
- More people use their mobile phones than PC’s to get online
- Mobile searches have grown by 4x since 2010
- There will be one mobile device for every person on the earth in less than two years
- 935,000 Smart Phone subscriptions exist, and over 6 Billion Mobile phone subscriptions. 1/6 of the mobile phones out there are smart phones
In Asia, Mobile Traffic versus Desktop Traffic is converging.
This is a little glimpse into our future here in the U.S. Across Asia this is prominent and this is the trend we are seeing in North America. Traffic is converging. In India last month, mobile traffic actually surpassed desktop traffic. This is just a glimpse of our future here in the United States.
Economic Trends towards Mobile Shopping
Why is this important? Because a mobile friendly site will help you to connect with all these users.
- 60% of users expect a mobile site to load in 3 seconds or less
- 71% of users expect a mobile site to load as fast as a desktop site
- 78% of users will retry a site two times or less if it does not load initially.
Users expect their mobile website experience to be as good if not better than a desktop website experience.
Functionality and Context of a Mobile Website
Users are looking for specific information right now.
- How much does it cost?
- Where are you located?
- Give me directions.
- Are there any tables available at 8:00?
- Where is the nearest Chic-Fil-A restaurant?
Bank websites allow you to check your bank balance and lookup the most recent interest rates. But on a mobile phone when connecting to a bank you are most likely looking for information such as where is the nearest ATM machine. Your are probably not going to apply for a home loan on your mobile phone. There is a clear distinction, however, between the context of a desktop website and a mobile website.
Most of all, customers are connecting with the businesses in their local area via mobile.
Your customers are mobile and you cannot ignore it!
- 95% of smartphone users have searched for mobile information
- 61% of users call a business after searching and 59% visit the location
- 90% of these people act within 24 hours
We can see that the users are there, the traffic is there, we can see that mobile visitors are growing, but what is very important is that these users are very active. Current data today shows that mobile commerce makes up about 8% of overall e-commerce online business in the U.S. today. And the overall e-commerce in the U.S. is growing 17% year over year. So not only the percentage of mobile commerce, but overall the e-commerce is increasing. It is a sweet spot and a great time to get online with a mobile website.
Apps and Mobile Sites
Many people prefer mobile sites for shopping.
- 81% prefer mobile sites for researching products
- 79% prefer mobile sites for product reviews
- 90% prefer mobile sites for purchasing
Apps are great tools for customer retention. However, they will not bring you in new customers and they will not help you to be found.
The main objective for small businesses, is to be found, to be seen and to acquire new customers. If you do a mobile search, an app will not be listed on the top local results of Google, but your mobile website will. Indeed, the priority of being found from the growing mobile traffic is essential. An app is nice, but being found with a mobile website is essential.
Bad mobile websites can cost you customers. We know these visitors are active visitors with high expectations. This makes for a huge opportunity for business owners looking to tap into a growing market.
The quality of mobile sites is improving:
- 57% would not recommend a business with a bad mobile site
- 40% have turned to competitors sites after a bad mobile experience
- 23% of adults have cursed at their phone with a site does not work on their mobile phone
Most of all, if your site is not optimized for a smart phone, then it can cost you customers. Those customers might never return to your website, ever.
The need for a mobile website is here.
Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile friendly.
You must do these three things every time, for every device, for every visitor:
- Detect that the user is on a mobile device
- Adapt for every device
- Present content for every user
We have built in the technology into mobile websites. We tracked between eight and nine thousand mobile database and the premier database is goMobi.
For a low cost you get all this technology on the back-end. Seems like once you detect the device, you need to adapt that content for the specific device and present that information to every visitor. You can present it in any language with goMobi.
How businesses are using mobile website features:
- Translate your site into any language
- Translate the mobile control panel into any language
These help you expand your customer base. With a click of a button, everything changes to a different language.
QR Codes and Print Flyers
It is very simple to create a QR code or a QR code flyer. You can post your QR code on a T-shirt, a bumper sticker, on the window of your store, and harnessing the power of social networks: Facebook, Twitter, Yelp, FourSquare.
Analytics and your Mobile Website
You can track the site in your mobile control panel. It is a quick way to find out which pages are working, which pages they are visiting.
Features of the Mobile Control Panel:
- Templates, templates, templates
- Icon sets to personalize your mobile site
- You can upload your own icons
- Someone can bookmark your website with an icon and the icon will automatically go on their links on their smart phone
- mCommerce shopping cart. You can setup all your products including a description and an image, what you are going to charge for it and even specify the currency. Therefore, if customers want to buy they are sent to PayPal or Google Checkout to pay for their items, then they are redirected to your mobile website
- Reviews and Testimonials
- Video and Multimedia: setup multiple video and multimedia play lists. Creates stickiness to your site and customer loyalty
- Maps and directions with support for multiple locations
- Custom forms: One mistake a lot of people make is they expect their whole site to function on a smart phone “as-is”. Forms, especially, that are designed for a desktop will not function for a mobile website. Ready made templates are valuable for forms. You can collect data from your mobile website
- Redirection code generator: the mobile control panel automatically generates redirection code that you can insert into your desktop website so that mobile users are automatically re-directed to the mobile website.
Templates and themes are added often. Sub-pages, multiple image gallery features, multiple click-to-call features and a WYSIWYG editor is included. The mobile editor also includes marketing tools. The mobile control panel has it all and includes the tools needed for business owners to convert leads from the exploding mobile economy.