Visual Marketing with Infographics, Videos, Interactives, and Presentations
Two huge Internet giants have merged, Visual marketing and Social media. The result is Visual Social Media.
Build your brand with Visual Marketing [Infographic]
In order to get your message out and build your brand, spread awareness, increase business, drive traffic or raise money – use Visual marketing. This media means the art of taking your social media marketing to an entire new level with visuals, hence the name visual media marketing.
What is Visual Social Media Marketing?
What is it? Well, in a nutshell, Visual social media marketing is the concept of using images or video to communicate, tell a story, or share a message. This has been done in marketing for a long time. As humans, it is in our nature to communicate visually. We process images quickly and we are drawn to them.
The web is often referred to as the visual web. The web is weaving its way into every platform. As a business owner, you can take advantage of these trends with visual social media marketing.
The evolution of Visual Marketing
We started with blogs. People started to write online articles with 500 to 800 words. But people discovered that they can publish whatever they want and build a community of readers with content management systems such as WordPress or Joomla. When Facebook burst onto the scene, posts became shorter. And with Twitter, we are keeping posts even shorter – below 140 characters. With YouTube and Tumbler came videos and super fast news feeds. In essence, we have moved from blogs to micro-blogs then to multi-media micro blogs. Now we communicate purely with images on Instagram and Pinterest. We’ve grown from painting on walls in caves to using pictures again to communicate. The only thing shorter than a tweet is a picture. Taking a picture on the go is so much easier and faster than, even, a Facebook update. The social media networks are becoming “image centric”.
Image-centric growth on Social Platforms
- Linkedin now allows you to use images and video professional portfolio feature
- Twitter uses images by default
- Linkedin purchased Slideshare
- Facebook bought Instagram
- Share-a-holic announced that Pinterest is the second largest driver of traffic in the World to websites
- Instagram now has over 150 million users a month
- YouTube has 4 Billion views daily
What are the different images that marketers can use?
Types of visual images:
- video on Instagram or Vine (short and easily accessible)
- images and graphics
- photos that you take yourself
- Infographics – large long graphics with a story
text based images
The heavy hitters that get the most shares and the most responses include:
- Tips – information and shared knowledge
- How-to using photographs or images with text overlays
- Check lists
These “top 5 vidual marketing tips” get the most results and are the most useful for marketers. These all help or inspire in some way and, for this reason, these are the top 5 in terms of helpfulness to a target audience.
Thoughtful must-read by Jae Baer
- https://convinceandconvert.com is the #1 ranked blog for content marketing and #3 for social media
- Youtility is a New York Times best seller https://jaybaer.com/books-by-jay/youtility/
Jae Baer is a driving force in the marketing industry. Jae Baer has made the phrase “Youtility” a single solution word in online marketing. Youtility means “marketing that is so useful, people would pay for it”.
The content that is effective is content that is truly and inherently useful. Whether your company is creating its own content or strategically ease dropping on Twitter, for example, to discover opportunities to help people, companies that take the opportunity to help are seeing fantastic results.
Repurposing Written Content – a Powerful Source of Visuals
Images allow people to make a connection faster than audio, video, or text. Giving people information that they can easily relate to works magic in marketing. We are so bombarded with information so that if you can put information into an image, you are more effective as a marketer. We are hard-wired to connect to images. People take action quicker with images versus text. For this reason, putting a “how to” into image format you can create a very effective tool. It is easier than you think to create these graphics. If you have a graphic stand alone and have just a little bit of information on the blog, and tease the viewer, it’s boom. The visitor will click through from, for example, Pinterest to your blog. The art of the tease.
Tips for best infographic topics:
- Quick fixes
- Cheat sheets — and if you can give these to people in an image it works well.
What is the best size for infographics?
Square, portrait or infographic sizes are effective.
An image can serve as a functional whole and also contain a strong call-to-action and cause the user to either click-through or share. The “fear of missing out” encourages people to listen more and want more. The person is compelled to like it, share it, re-post it, or save it. By being clever with your marketing, you get better results. Images that cause a reaction work.
The elements of a good visual
- Images that are shareable include help and inspire
- Images that are timely
What do you want the content to do? Your visual marketing can solve this question for viewers.
Strategies for content marketing
Consistently put up images that are shareable to the community. You can post similar style images at the same time, every day, you will see that people will start to share these images. To do this, create many images with the same style and purpose, then release them at similar times over a period of days or weeks. You can schedule your posts using WordPress and Buffer.
A content creator that shares content is many times looking for original content, shareable content, and consistent content. Images that are white-label are shared more. Images that are not branded are shared more because people want to share images that might look like their own.
Facebook and your relevant following
“Edgerank” is increased by organic reach and images that are shared a lot will increase your visibility on Facebook. Edgerank is the algorithm on Facebook and it determines how often your posts are viewed. If you establish yourself as an expert authority in your niche, people will more often come to your site or blog.
Creating content that is shareable
Pinterest – 80% of content is shared content, 20% is original content. Remember, Pinterest is the second largest source of website traffic in the world!
What works is consistency. Regular image posting and strategic posting of many images shared over a period of weeks, for example, is where the magic happens. If you are creating images, you can use automation and scheduling tools. You can brand the image if you want. A series, for example, of tips or how-to images that are scheduled on Buffer, for instance, creates a big bang for your buck. You can create a template and then just change the “tip” text on your infographic. You will see an increase in traffic from Facebook or your blog with this strategy.
Infographics design is easy
The best thing about image marketing is that it is not complicating. There are many easy tools out there. You don’t need to be a graphics designer to do this.
- picmonkey.com – image editing tool and image creating tool that is very intuitive, easy to use with lost of templates. Picmonkey charges a small membership fee that is very low. You can’t save images on this site, but you can save them to your local C: drive.
- canva.com – made graphics design very easy for beginners. Canva is a very clever site and canva has a stock library within their program so they have a million photos that you can access. They have amazing social media templates that you can use for engagement on Facebook or Twitter. Blog images, photo filters and manipulations tools and also some Instagram filters will blow your marketing mind. Membership is free but you pay $1 per stock image, or you can use your own.
Both of these sites have a custom canvas so you can select your size and take it from there. One tool at a time. Don’t get carried away with these two tools and don’t get overwhelmed.
Easy and fast visual marketing images
- Madewithover.com – a paid app that makes it easy to add text and artwork to photos
- Screenshots – create screenshots that you can use for your blog or website. You can add arrows or text to screenshots to use on Facebook or Twittter. Easy tools for creating screenshot images include:
- Command – Shift – 4 on a Mac
An infographic is a visual representation of some sort of data. Using images to help explain information is an infographic. An infographic helps people to understand your concept. There are no rules as long as they convey a story and help people to understand a how-to. Anyone can make an info graphic. You don’t need to have a designer. 735 across is the ideal size for Pinterest and not longer than a few thousand pixels long. This size infographic can be embedded in a blog post or in a post on Facebook. The really long ones do well on Pinterest but not on Facebook. An image that is relevant to the content is phenomenal. The “secret source” is when other blogs then re-blog the blog post or the infographic. You can get amazing content shares with this strategy, which will raise brand awareness and establish authority.
Best tools to create infographics
These infographic design tools all have free and paid versions. Piktochart.com’s advanced version is around $29 per month. They all have templates and are easy to use. For a test, we signed up with Pictochart.com and created the above infographic in 5 minutes!
Tip: If you create an info graphic, don’t just post it on Pinterest. For added magic, also embed your infographics on a blog because then, others will re-post or re-blog it.
Cool app for creating short videos to share
A really cool app called “HangWith” makes it easy and fun to create videos that you can post online. It’s an app that works on iPhone or Android and it allows you to do live streaming with the push of a button directly to your Facebook page or to other people who also have the “HangWith” app. You can create short 2 minute videos and post them to your Facebook wall. It’s completely seamless and easy to share live videos socially.
The tools and ideas for creating visuals that will create the magic for your brand are limitless.