WordPress Marketing Tips – Make Your Websites Soar
With blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, business owners are able to build their brand and increase visitors to a WordPress website. WordPress marketing can serve most website content types.
In general, there are 9 stages to WordPress marketing:
- Formulating the Marketing Research Problem
- Method of Inquiry
- Research Method
- Research Design
- Data Collection Techniques
- Sample Design
- Data Collection
- Analysis and Interpretation
- The Marketing Research Report
WordPress Marketing and Your Website
WordPress websites and blogs have an advantage over websites or blogs that were built using other content management systems (CMS).
SEO Advantages with WordPress Marketing:
When planning your next web project, you will most likely be presented with the choice of which content management system to utilize. WordPress is the CMS of choice for professional Internet organizations for many reasons, including an added benefit for search engine optimization (SEO) efforts.
Adding content to WordPress is easy.
Because SEO is very much dependent on original, quality content, adding posts to your website on a consistent basis is imperative.
The permalinks can be customized
With wordPress you can add relevant keywords to the URLs for posts and pages, which makes it easy for Google and other search engines to detect those keywords and rank your website for your keywords.
WordPress is open source software. Because WordPress is open source, you can download it for free. This also means that hundreds of thousands of developers and programmers are working on WordPress and therefore, it functions better. Additionally, you will have no problem finding professional themes, plug-ins and extensions to download from trusted sources.
WordPress comes equipped with built-in RSS feeds.
Really simple syndication (RSS) feeds are important for SEO because they allow your valuable content to go to a feed with a link back to your website or blog. Readers can subscribe to your feed so that why will be automatically notified when your company posts new content to your WordPress website.
WordPress has very clean code.
Except for free themes, un-trusted plug-ins and extensions, WordPress code is clean and SEO friendly. Before you download free themes, plug-ins or extensions, remember that hackers utilize free downloads to inject malicious code into sites. If that were to happen, you could get your WordPress website or blog dropped from Google and penalized in search engines.
WordPress Marketing Plug-ins are plentiful
You can find a plug-in to do just about anything. The functionality of WordPress is enhanced with plug-ins and you can customize your WordPress install to meet your specific needs.
Get found, convert and analyze
- Attract Traffic
- Convert visitors to leads then to sales
- Turn customers into repeat higher margin customers
- Analyze for continuous improvement
Drive-up Sell and Cross-sell Opportunities
- Get noticed in potential customers’ inbox
- Show your social side
- Pimp your product pages
- Reach your goal, repeat.
WordPress Marketing and High Search Engine Rankings
In conclusion, to achieve high search engine rankings for your keywords, the white-hat SEO strategies must be adhered to. You will most likely see an increase in search engine traffic, however, if your firm produces relevant, quality, original content on a consistent basis. Other strategies include e-mail marketing, social networking, and attractive web design with WordPress to make your product pages shine and be relevant to both new and existing customers.